Marketing Data Analyst

6 days ago


Birmingham, Birmingham, United Kingdom Preferred Title & Escrow Insurance Agency, Inc. Full time

About the Role

We're seeking a highly skilled Marketing Data Analyst to join our team at Preferred Title & Escrow Insurance Agency, Inc. as we continue to drive growth and innovation in the industry.

Key Responsibilities

  • Define Key Performance Indicators (KPIs): Develop and track KPIs for various marketing campaigns to measure success and inform data-driven decisions.
  • Monitor Campaign Performance: Continuously track and analyze campaign performance against established KPIs to identify trends and areas for improvement.
  • Conduct Descriptive Analysis: Use data analysis techniques to understand past performance and identify opportunities for growth.
  • Generate Regular Reports: Create comprehensive reports on campaign performance, audience engagement, and other key metrics to inform business decisions.
  • Develop Dashboards: Design and maintain real-time performance monitoring and reporting dashboards to provide stakeholders with timely insights.
  • Analyze Data for Insights: Use analytics tools to analyze and visualize data, generating actionable insights that inform marketing strategies and decisions.
  • Provide Training and Support: Offer training and support to team members on analytics best practices and tools to ensure seamless integration.
  • Integrate Data Sources: Ensure seamless data flow and analysis by integrating the CRM system with other sources.

Requirements

  • Education: Degree or equivalent in Data Science, Statistics, Marketing, Business, or a related field.
  • Experience: Extensive experience in digital marketing/data analysis, with a proven track record of managing successful digital campaigns.
  • Skills: Experience with CRM systems, integrating data from multiple sources, and using analytics tools to analyze and visualize data.


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