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Media Relations Specialist
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Position Overview
We are seeking a dedicated Communications Manager to join our team within the Transport Scotland communications division. This role presents a unique opportunity to leverage your communication expertise in a collaborative environment that values professional growth and adherence to best practices.
Our mission is to advocate for transport policy and investment in Scotland through effective media relations and digital outreach. We safeguard the reputation of our leadership and the agency by providing timely responses to media inquiries. Daily collaboration with policy teams, special advisors, and Ministers is a key aspect of this role, as we partner with various communications teams across the nation.
The ideal candidate will enhance their experience in media relations, digital communications, strategic messaging, and stakeholder engagement, while aligning with the strategic objectives of the agency and Scottish Ministers. The role also involves significant crisis and resilience communication, particularly during challenging periods related to public transport or road issues.
Key Responsibilities
- Proactive Media Engagement: Develop and implement digital-first communication strategies tailored to various policy areas, ensuring alignment with media cycles to effectively convey key messages to targeted audiences.
- Reactive Media Management: Anticipate and prepare for media inquiries, collaborating with policy colleagues to establish clear and concise responses.
- Crisis Communication: Utilize knowledge of resilience strategies and the communications landscape to inform the public during crises related to travel and transport.
- Press Officer Duties: Manage proactive and reactive media requests outside of regular hours as part of a continuous news operation, with comprehensive training and support provided.
- Media Evaluation: Integrate evaluation opportunities into communication plans from the outset, producing insightful reports that foster continuous improvement.
- Content Development: Collaborate with digital teams to create audio-visual content from media events and assist in the design and editing processes.
- Stakeholder Interaction: Represent Transport Scotland communications at external meetings, senior forums, and emergency exercises, contributing to the success of major national events.
Qualifications
Applicants should possess relevant communications qualifications or professional accreditation (CIPR/PRCA/GCS) although this is not mandatory. A minimum of two years of experience in a significant communications role is expected in the absence of formal qualifications.
Essential Skills
- Proven ability to build relationships with diverse stakeholders, including senior leaders and journalists.
- Understanding of the evolving landscape of news content creation and consumption, with the capability to produce engaging content across multiple channels.
- Ability to work efficiently under pressure, responding promptly and professionally to emerging opportunities or challenges.
- Experience in a dynamic communications team, contributing ideas and maintaining resilience during high-pressure situations, including managing media interactions and facilitating interviews.
Benefits
In addition to a competitive salary, the Scottish Government offers a substantial contribution towards your membership in the Civil Service Defined Benefit Pension scheme, along with:
- Tailored learning and development opportunities
- Flexible working arrangements
- A culture that promotes inclusion and diversity
- An average employer pension contribution of 27%
- 25 days of annual leave, increasing to 30 days after four years of service
- Public and privilege days
- A standard 35-hour work week
