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Director of Sales

2 months ago

London, Greater London, United Kingdom The Standard London Full time
About The Standard London

The Standard London is a culturally engaged hotel that offers an inclusive spirit and a true creative attitude. Our hotel is a destination layered with events and amusements that leaves our guests with an uplifted feeling.

About the Role

We are seeking a highly motivated and proactive Sales Director to join our team. As our Sales Director, you will work in partnership with our Hotel Manager, Executive Team, and Global Sales teams to oversee our sales team and function in London.

Key Responsibilities
  • Oversee a team of proactive Sales managers and be responsible for coaching and developing to ensure their targets are met and in line with the hotels' wider sales objectives & strategies to maximize revenue across all market segments.
  • Work closely with the Director of Events to drive business to the reactive teams.
  • Play a key role in defining our revenue budget with our Director of Revenue and implement the annual sales plan through our sales team across all market segments in order to increase market share, average rate, and RevPAR.
  • Work closely with both the Revenue & Marketing Directors in the creation of promotions and packages to support transient and direct sales in order to achieve our monthly revenue forecasts.
  • Develop our wider sales and business development strategy within the region to target key accounts travelling inbound to London along with future pan-European business leads for all Standard properties.
  • Lead the annual RFP process on-behalf of the hotel.
  • Meet and entertain our key VIP clients, partners, and travel managers, through individual dinners, or larger fam-trips which will allow you to showcase our property.
Requirements
  • Minimum of 5+ years Senior Sales experience ideally gained in a similar Director of Sales role in the Luxury, 'Lifestyle' or boutique hotel sector.
  • Highly motivated and pro-active management style, have previously managed a sales team and have set KPIs and managed sales targets.
  • Solid understanding and detailed knowledge of the London Hotel market along with current trends.
  • Prior experience of developing revenue budgets and hotel sales plans combined with a creative 'blue sky' approach in developing bespoke sales and promotional activities that deliver true ROI.
  • Variety of key business contacts across all market segments.
  • Sound decision making; the calm in the storm.
  • Experience of producing a range of monthly business and sales reports for both Corporate Office & Private Ownership.
  • Expert abilities in Opera, Triple seat, RFP platform (Lanyon and HRS) and Microsoft Office.
What We Offer
  • 33 Days Holiday (including bank holidays).
  • Meals on Duty.
  • Pension Scheme.
  • Life Assurance (4 x Annual Salary).
  • Private Medical insurance.
  • Business Travel Insurance (with personal insurance bolt on).
  • Medical Assistance (including online GP and Physio).
  • Employee Assistance Programme with Well-being service.
  • Discount platform including GYM.
  • Worldwide Travel Discounts via The Standard Advantage platform.
  • Employee & Family Rates across all Standard and Bunkhouse properties.
  • In-house Experience Programme.
  • F&B Discounts ranging from 25-50%.
  • Recruitment Referral Bonus up to 1,000.
  • Tuition Aid Scheme & subsidised training.
  • Season Ticket Loan & Bike 2 Work Scheme.
  • Social Committee with regular monthly social activities.