Marketing Product Specialist

2 weeks ago

Milton Keynes, Milton Keynes, United Kingdom thisisnoa Full time
About the Role

We are seeking a highly skilled Product Marketing Expert to join our team at thisisnoa. As a key member of our marketing and sales team, you will play a critical role in creating and executing top-performing marketing campaigns and sales enablement tools that drive brand awareness and revenue growth.

Key Responsibilities
  • Develop and Execute Marketing Strategies: Collaborate with cross-functional teams to design and implement marketing strategies that align with our business objectives and resonate with our target audience.
  • Brand Management: Ensure that all product-relevant marketing activities adhere to our brand messaging guidelines and effectively communicate our value proposition to customers.
  • Customer Journey Mapping: Document and analyze the customer journey of our potential buyers, identifying opportunities to optimize our marketing strategies and improve customer engagement.
  • Content Creation: Develop compelling product messaging and positioning, as well as create and edit case studies, customer testimonials, and other marketing materials that showcase our products and services.
  • Product Information Management: Ensure that all product information on our website and internal sales enablement platform is accurate, up-to-date, and aligned with our brand messaging guidelines.
Requirements
  • Marketing Expertise: Proven experience in brand marketing, with a strong understanding of marketing principles, tactics, and metrics.
  • Communication Skills: Excellent written and verbal communication skills, with the ability to effectively present complex ideas to both technical and non-technical audiences.
  • Collaboration: Strong collaboration and teamwork skills, with the ability to work effectively with cross-functional teams to achieve business objectives.
  • Analytical Skills: Strong analytical skills, with the ability to collect and analyze data to inform marketing strategies and optimize customer engagement.

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