Channel Marketing and Events Professional
1 week ago
We are seeking a highly skilled Channel Marketing and Events Executive to join our team at HT Recruit. As a key member of our marketing team, you will be responsible for guiding and strengthening the marketing activities of our channel partners and managing our extensive events calendar.
Key Responsibilities- Liaise regularly with our channel partners and maintain a two-way dialogue to understand their marketing plans and promote ours.
- Report on the results gained from any marketing activities conducted with partners.
- Regularly visit partners solo or with Zoho's partner account managers to build strong relationships.
- Improve the quantity and quality of joint marketing between Zoho and its partners.
- Act as the bridge between partners and Zoho's product marketing teams to develop competitive positioning, messaging, and new digital or physical collateral.
- Gather market intelligence on the performance of Zoho and its competitors.
- Regularly survey partners to add a quantitative element to our understanding of their situation.
- Administer channel programmes such as branded goods, event support, case study production, MDF, lead sharing, and lead follow-up.
- Produce and distribute UK-specific materials to support partners' sales and marketing activities.
- Organize Zoho's UK events programme, attending over 20 exhibitions every year.
- Liaise with the product marketing, finance, and legal teams in India, the UK sales teams, exhibition organizers, and contractors.
- Ensure perfect presentation at the shows and effective follow-up afterwards.
- Work with the rest of the marketing team to promote events.
- Manage events through Zoho's project management system.
- Report on the results gained from each exhibition.
- 2 to 4 years of marketing experience at a minimum, preferably within a technology or software company.
- Must exude commercial competence.
- Understand a partner's mindset, approach, and priorities.
- Writing skills are essential.
- A good understanding of how British businesses operate, preferably across a range of industries.
- It would be advantageous to have a good understanding of common business software types such as CRM, service desk management, email marketing, analytics, and accounting.
- A driven individual, passionate about digital technology and its capabilities to transform business results.
- A self-starter who is self-motivated and happy to be managed remotely to achieve goals.
- A friendly, people-oriented person who is adept at making and building strong business relationships with partners and colleagues, in person or virtually.
- Willing to travel when required, sometimes within Europe or potentially further occasionally.
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