Category Manager

4 weeks ago


West Midlands, United Kingdom Gleeson Recruitment Group Full time
About the Role

Gleeson Recruitment Group is seeking a skilled Category Manager to drive the growth and success of our brand's product portfolio of supplements. As a key member of our team, you will be responsible for developing and executing a comprehensive product innovation strategy, identifying key growth levers, and defining clear marketing positioning for our products.

Key Responsibilities
  • Stay up-to-date with category market trends, consumer preferences, and competitive landscape.
  • Conduct in-depth market research and analysis to identify unmet consumer needs and opportunities.
  • Partner with our New Product Development team to develop and execute a product innovation strategy aligned with our brand's overall goals.
  • Identify and prioritize key growth levers across marketing, pricing, promotion, and innovation to drive category growth.
  • Define clear marketing positioning for our products, including concept, benefits, messaging, and pricing.
  • Work closely with our channels and cross-functional teams to optimize promotion strategies.
  • Develop and execute promotional plans, including gift with purchase programs and other marketing initiatives.
  • Manage the product lifecycle, including any reformulations, packaging changes, and international adaptations.
Requirements
  • Understanding of the beauty VMS market, including consumer trends, competitive landscape, and regulatory requirements.
  • Proven experience in product marketing or innovation.
  • Excellent analytical and problem-solving skills, ability to develop business cases.
  • Strong project management and organizational abilities.
  • Ability to collaborate effectively with cross-functional teams.
  • Excellent communication and interpersonal skills.
What We Offer
  • Competitive salary and benefits package.
  • Opportunity to work for a top 100 Best Place to Work.
  • Inclusive and diverse company culture.
  • Opportunities for career growth and development.
  • Chance to make a lasting impact in the industry.
  • Flexible working hours and hybrid working setup.

We will respond to successful applicants within 7 days. Please feel free to get in touch if you would like any further information about your application.

At Gleeson Recruitment Group, we embrace inclusivity and welcome applicants of all backgrounds, experiences, and abilities. We are proud to be a disability confident employer. By applying, you will be registered as a candidate with Gleeson Recruitment Limited. Our Privacy Policy is available on our website and explains how we will use your data.


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