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Consumer Marketing Manager

2 months ago

Liverpool, Liverpool, United Kingdom Love2shop Full time
About the Role

We are seeking a highly skilled Consumer Marketing Manager to join our team at Love2shop. As a key member of our marketing team, you will play a vital role in developing and executing integrated marketing plans that drive customer acquisition, retention, and lifetime value for our B2C brands.

As a Consumer Marketing Manager, you will work closely with our Head of Consumer Marketing and the wider marketing team to own and execute the day-to-day marketing communications plan for all PayPoint Group brands. This will involve recommending activities and campaigns that meet monthly and annual revenue targets, as well as working with all marketing teams and the wider business to create, monitor, and execute a wide variety of integrated communications.

Main Responsibilities
  • Develop and execute integrated marketing plans that drive customer acquisition, retention, and lifetime value for our B2C brands
  • Work closely with the Head of Consumer Marketing and the wider marketing team to own and execute the day-to-day marketing communications plan for all PayPoint Group brands
  • Recommend activities and campaigns that meet monthly and annual revenue targets
  • Work with all marketing teams and the wider business to create, monitor, and execute a wide variety of integrated communications
  • Be the first point of contact for the Contact Centre and work in partnership with them to ensure multi-channel communication campaigns are well structured, planned, and executed
  • Introduce best practice in content, subject lines, timing, frequency, and format in consideration of customer lifecycle
  • Upskill other team members on best practice, particularly direct reports
  • Be directly responsible for day-to-day management of direct reports, including regular 1-to-1 meetings
  • Ensure layouts are optimised for recipient engagement and are mobile friendly
  • Work with Creative, CRM, and other teams on the development of new email templates for use within our email service provider
  • Introduce a test programme to constantly optimise performance
  • Approve all direct to customer marketing communication content, creative, and message to ensure they are motivating to customers and drive purchase
  • Look to introduce methods of growing database size, quality, and improved segmentation
  • Check and achieve the relevant sign off prior to emission, including Compliance and Legal
  • Be a Brand Guardian for defined brands, ensuring consistent application of brand guidelines and Tone of Voice across all campaigns
  • Measure and report on the revenue and engagement, making suggestions for improvement to ensure that campaigns are cost effective and align to commercial business KPIs
  • Support day-to-day management of marketing agencies by providing information and direction
  • Ensure internal stakeholder engagement in all marketing plans in a timely manner
Essential Skills Required
  • Relevant degree/marketing/direct marketing qualification
  • Experience in marketing communications - ideally 3 years
  • Excellent planning, project management, organisational skills, time management, and the ability to prioritise workload
  • Copy writing and proof reading skills, with excellent attention to detail
  • Commercially aware with ability to align to business KPIs
  • Excellent communication and interpersonal skills, both written and oral
  • Ability to keep calm under pressure
  • Able to adapt to change and redefine goals as necessary
  • Proficient in use of Microsoft Office Suite and Social Media platforms
  • A can-do attitude and positive approach
Desirable Skills Required
  • Working knowledge of key ESPs to build electronic marketing communications
  • Experience and understanding of Google Analytics to track and report on revenue driving communications campaigns
Benefits
  • 25 days' holiday + bank holidays
  • Company pension scheme
  • UK health care cover
  • Discounts with multiple retailers
  • Fabulous kitchen space with free tea and coffee
  • Family-friendly leave
  • Community volunteering policy