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Employer Branding Strategist

2 months ago

StokeonTrent, Stoke-on-Trent, United Kingdom bet365 Full time
About the Role

We are seeking a highly skilled Employer Branding Specialist to join our team at bet365. As a key member of our HR department, you will be responsible for developing and implementing an employer branding strategy that aligns with our company values and culture.

Key Responsibilities
  • Develop and Implement Employer Branding Strategy: Create and execute a comprehensive employer branding strategy that showcases our company's unique culture and values.
  • Content Creation and Curation: Develop and curate engaging content that effectively communicates our Employer Value Proposition (EVP) across various platforms.
  • Online Presence Management: Manage our online presence, including our careers site and social media channels, to engage with potential candidates and showcase our company culture.
  • Data Analysis and Reporting: Analyze data and metrics to evaluate the effectiveness of our employer branding efforts and make data-driven decisions.
  • Collaboration and Stakeholder Management: Collaborate with engagement, HR, marketing, and recruitment teams to ensure a cohesive brand experience for current and prospective employees.
  • Employee Engagement and Storytelling: Engage with employees to amplify our brand through authentic storytelling and testimonials.
  • Brand Materials Production: Oversee the production of brand materials, ensuring they are inclusive and resonate with a diverse audience.
  • Industry Trends and Best Practices: Stay abreast of employer branding trends and best practices to innovate and improve our strategy continuously.
  • ROI Reporting: Report on the ROI of employer branding initiatives, demonstrating their impact on talent attraction and retention.
Requirements
  • Strategic Thinker: A strategic thinker with a passion for employer branding and EVP development.
  • Hands-on Experience: Demonstrable hands-on experience in creating and executing branding campaigns.
  • Storytelling and Writing Skills: A natural storyteller with excellent narration and writing skills.
  • Digital Marketing Tools: Proficiency in digital marketing tools and platforms.
  • Data Analysis: Ability to analyze data to make informed decisions and measure success.
  • Social Media Management: Experience managing social media accounts, including content creation.
  • Industry Knowledge: Knowledge of current trends in employer branding and talent attraction.
  • Creative Mindset: A creative mindset with attention to detail.
  • Relationship Building: Ability to build relationships with team members, hiring managers, and key stakeholders across the business.
  • Self-Motivation: High level of self-motivation with the ability to work both independently and collaboratively.