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Marketing Director

2 months ago


Solihull, Solihull, United Kingdom BNP Paribas Personal Finance Full time
About the Role

We are seeking a highly skilled and experienced Marketing Director to join our team at BNP Paribas Personal Finance. As a key member of our marketing department, you will play a crucial role in driving our marketing efforts to promote account-based retail finance to customers of our partners.

Key Responsibilities
  • Develop and implement strategic marketing plans aligned with our partners' trade plans, with a strong focus on digital marketing.
  • Optimize account-based retail finance credit performance for key strategic partners, driving acquisition and repeat spends through targeted marketing channels.
  • Enhance customer journeys by reviewing and actioning improvements to support commercial partnership objectives and customer experience.
  • Create and execute plans for key initiatives, ensuring timely and effective communication delivery.
  • Brief campaign production and data teams to ensure adherence to internal processes and policies.
  • Build strong relationships with strategic partner counterparts, developing and refining communication plans with a test-and-learn approach.
  • Present marketing updates and results at key partnership meetings.
  • Maintain accuracy and oversee the marketing budget.
  • Champion cross-functional collaboration to develop and implement strategies that retain profitable customers and extend their lifetime value.
  • Continuously improve customer experience across all touchpoints, aligning with our digital transformation goals.
  • Identify growth opportunities and cost-saving measures through a Continuous Improvement Culture and digital transformation.
Requirements
  • Experience in digital agency management.
  • Experience in partnership management, with strong relationship-building and stakeholder management skills.
  • Ability to work effectively in cross-functional teams, sometimes leading them.
  • Strong campaign management, planning, and briefing skills.
  • Detail-oriented with a focus on accurate and timely reporting.
  • Customer-centric approach with a passion for delivering exceptional customer experiences.
  • Experience in Financial Services and App management (desirable).
About Us

At BNP Paribas Personal Finance, we're part of a global bank and are proud to be a Top Employer UK, providing a great place to work in an open and inclusive environment. We're here to provide simple and straightforward consumer finance solutions and work with many well-known retailers and brands to help their customers finance their purchases in a responsible way.

We care about making a positive impact for our colleagues, customers, partners, and the wider community. That's why we live by our values of being positive, brave, and owning it.

What We Offer

As a Marketing Director at BNP Paribas Personal Finance, you'll enjoy a competitive salary, a contributory pension scheme, and our Health Cash plan scheme. You'll also receive access to our multi-award-winning flexible benefits platform, designed to provide you with the best range of benefits available to suit your lifestyle, including life insurance and private medical insurance. Plus, you'll enjoy fantastic discounts off eating out, cinema tickets, days out, and much more, as well as monthly awards with plenty of opportunities to win vouchers and prizes.