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Senior Brand Manager
2 months ago
We are seeking a highly skilled Senior Brand Manager to lead our Digital Loyalty team at McDonald's. As a key member of our Marketing department, you will be responsible for developing and executing our loyalty strategy to drive customer engagement and commercial growth.
Key Responsibilities:- Lead the development of our 12-month loyalty strategy to deliver maximum customer engagement and commercial efficiencies.
- Identify key customer opportunities to drive growth through insights and data, and influence global and market stakeholders to prioritise identified features.
- Lead the Digital Working Groups, engaging cross-functional stakeholders on category plans to generate alignment and support to drive the plans forward.
- Sell in category plans to both internal senior stakeholders and key agency/supplier partners.
- Inspire loyalty thought leadership among Food & Beverage and Brand colleagues to identify digital augment opportunities within non-digital campaigns.
- Track and manage monthly loyalty reporting to highlight opportunities and risks in Loyalty Monthly Forum.
- Manage a clear and effective briefing process to agencies.
- Develop and deliver effective media plans across owned, earned and paid media with agency partners.
- Develop and implement impactful ATL, BTL and TTL creative across categories.
- Manage user access for our loyalty platform, Session M.
- Manage and develop your team consisting of an Assistant Brand Manager & Campaign Executive.
- Experience either client or agency side, with demonstrable knowledge and experience with high profile brands, in-particular leading the end-end creative process.
- Strong organisational skills, someone who is comfortable working in a fast-paced environment and can work proactively across multiple projects at the same time.
- Experience of helping manage and execute multi-channel marketing campaigns.
- Strong knowledge of cross-channel marketing and the best channels to achieve performance marketing objectives.
- Ability to analyse key data and provide recommendations for future campaigns.
- Excellent attention to detail, seeking for the best possible outcome and standard every time.
- A great communicator. Frequent, clear and accurate communication with internal and agency teams is important.
- A positive relationship builder, extremely collaborative and ability to lead partners to achieve the best outcomes in a matrix organisation.
- Somebody that can immerse themselves in a brand quickly to become an all-round brand specialist.
- Digital/Loyalty or customer engagement experience preferred but not essential.
- Proficient in Microsoft Excel and PowerPoint is essential.
At McDonald's, we are People from all Walks of Life... People are at the heart of everything we do, and they make the McDonald's experience. We embrace diversity and are committed to creating an inclusive culture that means people can be their best authentic self in our restaurants and offices, which helps us to better serve our customers. We have a strong heritage of diversity and representation within our communities, which we are proud of. The diversity of our people, customers, Franchisees and suppliers gives us strength.
We do not tolerate inequality, injustice or discrimination of any kind. These are hugely important issues and a brand with our reach and relevance means we have a very meaningful role to play.
We also recognise our responsibility as a large employer to continue being active in our communities, helping to develop skills and drive aspirations that will help people to be more aware of the world of work and more successful within it, whether with McDonald's or elsewhere.
