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Brand Leadership Manager

2 months ago

Blackburn, Blackburn with Darwen, United Kingdom EG Group Full time

Position: Brand Development Manager - EGOTM

Location: Office Based

Contract Type: Full-Time / Permanent

Company: EG Group

About the Position...

The Convenience Retail division is thrilled to introduce a new opportunity for a Brand Development Manager to enhance and elevate the brand's presence. In this role, your enthusiasm for brand growth and promotion will be key.

The successful candidate will uphold the brand's image and integrity to the highest standards. You will be expected to exhibit strong leadership qualities by guiding your teams to meet established goals, fostering individual competencies, valuing team input, providing coaching and mentorship, and addressing performance issues effectively.

This position will encompass extensive business growth initiatives and new store openings.

Key Responsibilities

  • Achieve business growth targets for the brand.
  • Identify market expansion opportunities in collaboration with the property team.
  • Utilize data-driven insights to guide new product innovations.
  • Oversee product launch strategies from conception to market entry.
  • Collaborate with stakeholders to ensure support for brand initiatives.
  • Develop and maintain a strong partnership with Equity.
  • Support underperforming locations with strategic improvement plans.
  • Conduct regular team meetings to review performance and propose enhancements.
  • Drive revenue and profitability while ensuring quality standards are consistently met.
  • Enhance sales and profits through effective financial management and leadership.
  • Prepare and analyze budgets and financial reports.
  • Monitor operational costs and implement action plans to meet targets.
  • Safeguard the integrity of both the Brand and EGOTM brands by addressing issues promptly.
  • Assist in formulating short- and long-term business strategies.
  • Communicate brand standards with enthusiasm and insight.
  • Identify training needs and develop training programs.
  • Provide guidance in resolving customer complaints while adhering to brand standards.
  • Take ownership and accountability for decision-making.
  • Foster a culture that values well-being and recognizes high performance.
  • Conduct store assessments to recommend improvements.
  • Continuously seek to reduce waste and inefficiencies, adapting processes for better output.
  • Recruit new team members in accordance with HR protocols.
  • Build positive relationships with team members by addressing their motivations and concerns.
  • Evaluate Regional Manager performance to ensure team development through regular reviews.
  • Oversee new store openings to ensure readiness and staffing.
  • Ensure compliance with EGOTM standards through audits.
  • Maintain Health & Safety, Food Safety, and hygiene standards across all locations.

This list is not exhaustive and may be updated as necessary.

Candidate Qualifications

  • Proficient understanding of P&L, budgets, and financial KPIs.
  • Previous experience in operational leadership within a food brand.
  • Experience in people management.
  • Familiarity with forecasting and budgeting.
  • Credentials in new store openings.
  • Desirable: Knowledge of food hygiene and safety standards.
  • Desirable: Experience in marketing and brand development.

Benefits & Rewards

  • Performance-based bonus scheme.
  • Employee life assurance.
  • Exclusive discounts across numerous retailers.
  • 24/7 online GP access and health support.
  • Access to a Wellbeing Centre for emotional and practical support.
  • Learning and development opportunities through an extensive online course library.
  • Affordable meals at the Waterside Café.
  • Free secure parking.
  • Flexible working hours.
  • Facilities for prayer and ablution.
  • Shower facilities available.
  • Adjustable sit/stand desk options.
  • Recognition for work anniversaries.
  • Complimentary eye tests.

About EG On the Move

EG On the Move is a prominent UK-based convenience retailer, previously part of the EG Group, operating a wide network of stores that offer various products and services, including fuel, foodservice, groceries, and merchandise. The company is recognized for merging traditional fuel services with modern retail conveniences, featuring advanced EV charging stations and partnerships with leading food brands. With a focus on sustainability and customer convenience, EG On the Move is committed to innovation and excellence in the retail sector.