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Manager of Admissions Communication Strategies

2 months ago

Cheltenham, Gloucestershire, United Kingdom UCAS Full time

Overview of the Position

The Manager of Admissions Communication Strategies plays a crucial role in directing and managing the operational email communications for UCAS utilizing Salesforce Marketing Cloud. This position requires collaboration with various internal departments to ensure that communications are timely, pertinent, and aligned with the admissions timeline and significant UCAS milestones. The manager must exhibit professionalism, clarity, and confidence in conveying the timing and relevance of information. Furthermore, this role encompasses the organization and promotion of webinars focused on essential admissions topics, ensuring that all presentation materials are prepared for external dissemination.

Primary Responsibilities:

Operational Communications Framework:

Formulate and oversee the operational admissions communications framework in accordance with the admissions timeline. Collaborate closely with diverse internal teams (Operations, Sales, Product, Content) to craft communications that align with the marketing strategy. Take the lead on significant admissions milestones in partnership with marketing colleagues and broader stakeholders. Leverage insights to enhance channel strategies. Work alongside UCAS teams to produce clear, timely, and relevant communications.

Email Campaign Oversight:

Design, implement, and refine email campaigns to effectively relay key information to targeted audience segments. Monitor and evaluate the effectiveness of email campaigns, providing insights and recommendations for enhancement.

For a comprehensive job description, please refer to the attached role profile.

Required Skills, Qualifications, and Experience

Proficiency in Salesforce Marketing Cloud or comparable email marketing platforms. Strong organizational and project management capabilities. Exceptional written and verbal communication skills. Experience in developing and executing email marketing campaigns, including adherence to email best practices. Ability to analyze campaign reports and provide actionable insights for performance optimization. Keen attention to detail. Experience in promoting webinars and events.

Preferred Skills:

Background in the education sector. Experience in coordinating webinars. Experience working within a cross-functional team environment.

Compensation and Benefits

Salary - up to -£40,000

30 days of annual leave (plus 3 concessionary days over Christmas and your bank holidays) Flexibility – UCAS actively supports hybrid working arrangements for its employees, allowing a balance between home and office work that suits both personal and business needs, alongside a comprehensive Flexible Working Policy. A generous pension scheme. Access to numerous high street discounts and offers through Perkbox. Opportunities for internal training and development. Subsidized gym and café facilities. Recognition for exceptional contributions through our ex-gratia bonus scheme and Celebrating U, our quarterly employee recognition initiative. Dedicated volunteer employee networks promoting wellbeing, awareness, and inclusion.