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Strategic Marketing Manager

3 months ago

Cheltenham, Gloucestershire, United Kingdom UCAS Full time

Overview of the Position

The individual in this role will be accountable for spearheading marketing initiatives for one of UCAS's primary customer demographics. This encompasses everything from market entry and product introduction to establishing brand identity, conducting competitive assessments, and defining unique selling propositions (USPs). You will also be responsible for lead generation and ensuring customer satisfaction, acting as the advocate for your product category or target audience, with the aim of expanding its customer base and achieving revenue goals. Collaboration with a diverse team across Sales, Product Development, Operations, and other departments will be essential, as you oversee the marketing strategy from inception to execution.

Primary Responsibilities:

  • Formulating and overseeing the marketing strategy
  • Collaborating closely with sales and product teams to uncover opportunities that enhance customer value and expand your market segment
  • Creating a structured B2B sales pipeline, consistently optimizing and refining the sales process.
  • Defining and leading the creation of the B2B brand narrative and value proposition for your segment, bringing it to life through compelling and innovative content
  • Crafting clear briefs for product communications and promotional initiatives, analyzing and presenting outcomes to stakeholders
  • Developing value propositions for customers that clearly articulate product features, advantages, and values, while providing training and sales resources for the sales team.
  • Designing and executing go-to-market strategies for new products, bundles, or packages

For a comprehensive job description, please refer to the attached role profile.

Required Skills, Qualifications, and Experience

  • Demonstrated experience in B2B marketing, with a thorough understanding of the education or commercial market sectors
  • Proven success in aligning sales and marketing efforts.
  • Ability to manage multiple projects under tight deadlines in a dynamic environment
  • A history of effective marketing experience
  • Strong and persuasive communication skills, capable of influencing and informing both internal and external stakeholders
  • A record of delivering results and excellent project management capabilities.
  • Experience in achieving measurable revenue outcomes
  • Possess strong commercial insight
  • Extensive experience in cultivating and maintaining key stakeholder relationships.
  • Ability to think innovatively while also executing practical solutions

Compensation Package

Salary - up to £40,000

  • 30 days of annual leave (plus 3 additional days during the Christmas period and bank holidays)
  • Flexibility – UCAS supports hybrid working arrangements, allowing you to balance working from home and the office in a manner that suits both you and the organization, alongside a comprehensive Flexible Working Policy
  • A generous pension plan
  • Access to numerous high street discounts and offers through Perkbox
  • Opportunities for internal training and professional development
  • Subsidized gym and café facilities
  • Recognition for exceptional performance through our ex-gratia bonus scheme and Celebrating U, our quarterly employee recognition program
  • Dedicated volunteer employee networks that promote wellbeing, awareness, and inclusion