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Influencer Marketing Director

2 months ago

London, Greater London, United Kingdom Ultimate Asset Full time
Job Description

Job Overview:

The Business Director – Client Services will be responsible for overseeing and nurturing a high-value retained account within the agency. This role requires a strategic thinker with extensive experience in client relationship management, influencer marketing, and campaign execution.

Key Responsibilities:

  • Client Relationship Management:
    • Act as the primary point of contact for the client on this account.
    • Build and maintain strong, long-lasting client relationships based on trust.
    • Understanding the client's needs and objectives to provide strategic recommendations.
    • Ensure client satisfaction by delivering high-quality services and results.
    • Diplomacy and negotiation skills
  • Strategic Planning and Execution:
    • Oversight and management of client campaigns and working closely with Project Management to deliver creative work
    • Proactive management / optimisation of client's campaign work in terms of results, upsells, and inventory tweaks
    • Oversee the planning, execution, and optimisation of influencer marketing campaigns.
    • Coordinate with internal teams to ensure campaigns are delivered on time and within budget.
    • Deliver weekly and monthly reporting of campaign statistics
  • Team Leadership:
    • Lead and mentor a team of account managers and other client service professionals.
    • Foster a collaborative and high-performance team environment.
    • Provide development and mentorship opportunities to enhance team skills and capabilities.
  • Commercial Acumen:
    • Identify opportunities for account growth and upselling additional services.
    • Collaborate with the sales team to support new business pitches and proposals.
    • Stay informed about industry trends and emerging opportunities in influencer marketing.
  • Operational Excellence:
    • Ensure all processes and procedures are in place to deliver consistent and efficient client service.
    • Maintain accurate and up-to-date documentation of client interactions and campaign activities.
    • Excellent attention-to-detail
    • Customer-service orientated behaviours in terms of looking to create a smooth operational landscape for clients
    • Implement best practices and processes as well as effective client communication.

Qualifications:

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 6+ years of experience in client services, account management, or business development within the digital marketing or influencer marketing space.
  • Proven track record of managing high-value accounts and delivering successful marketing campaigns.
  • Strong understanding of influencer marketing, social media platforms, and digital advertising.
  • Excellent communication, presentation, and interpersonal skills.
  • Strong leadership and team management abilities.
  • Analytical mindset with the ability to interpret data and generate actionable insights.
  • Highly organised with exceptional account handling and project management skills.