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Marketing Operations Specialist
2 months ago
ITRS is a recognized leader in the Enterprise SaaS sector, providing top-tier solutions to a prestigious clientele that includes a significant portion of the world's leading investment banks. Our growth is supported by prominent private equity investors, and we are expanding rapidly.
Located in a vibrant tech hub, our headquarters in Shoreditch is complemented by additional offices across the UK and globally, including locations in the Netherlands, Manila, New York City, and Florida. We take pride in fostering a diverse, inclusive, and dynamic workplace culture, emphasizing internal advancement and the development of our team members.
Role OverviewAs a Marketing Operations Specialist at ITRS, you will leverage data and marketing technology tools, such as Salesforce and Pardot, to enhance marketing effectiveness. We seek an analytical, tech-savvy, and process-driven individual who is enthusiastic about the convergence of technology and marketing.
You will play a crucial role within the marketing team, collaborating with demand generation teams on campaign execution and working alongside Sales Operations and IT to manage our marketing technology stack.
This position is based in our London headquarters, with a hybrid working model allowing for 2-3 days of remote work each week.
Key Responsibilities- Marketing Automation and CRM Oversight: Optimize and manage the daily operations of Salesforce and Pardot for the marketing team, ensuring seamless integration for improved lead management, scoring, nurturing, and alignment between marketing and sales initiatives. Collaborate with Salesforce Administrators and external partners to ensure the Salesforce instance meets marketing requirements, taking full ownership of Pardot's configuration and performance.
- Data Management and Insights: Oversee the collection, management, and analysis of marketing data to deliver actionable insights. Ensure data integrity and consistency across all marketing platforms, particularly Salesforce and Pardot.
- Support for Demand Generation Campaigns: Collaborate with demand generation teams to ensure campaigns are accurately set up in Salesforce and Pardot and executed efficiently.
- Reporting and Performance Insights: Develop comprehensive reporting frameworks to monitor key marketing performance metrics. Provide regular insights to the marketing team and senior management to inform strategic decisions and campaign adjustments.
- Process Improvement: Evaluate and enhance marketing automation processes for increased efficiency, scalability, and effectiveness.
- Collaboration and Support: Partner with marketing, sales, and product teams to ensure effective utilization of marketing automation and CRM tools.
- Vendor Coordination: Engage with external vendors and service providers to secure optimal support for our marketing automation and CRM initiatives.
- 5+ years of experience in marketing operations within an enterprise SaaS environment.
- Proficiency in Salesforce and Pardot (certifications preferred).
- Strong understanding of marketing technologies and industry trends.
- Experience in implementing and optimizing marketing processes and technology solutions.
- Ability to translate data into actionable insights (experience with Power BI or similar business intelligence tools is advantageous).
- Project management skills, with a track record of managing cross-functional projects.
- Experience collaborating with both technical and non-technical teams.
- Comprehensive Health and Dental Insurance for you and your dependents.
- Employee Assistance Program.
- Employer Pension Scheme.
- Flexible Hybrid Working Options.
- Enhanced Parental Leave Policies.
- Travel Insurance Coverage.
- Life Assurance Benefits.
- Income Protection Plans.
ITRS is committed to being an Equal Opportunity employer, with a focus on inclusion as a core value. We celebrate diversity and strive to create an environment where all employees can express their authentic selves and contribute equally. We are dedicated to promoting inclusion, diversity, and equality within our ITRS family as we continue to grow and enhance our business.
We encourage applications from all members of the community, recognizing that a diverse workforce strengthens our organization.