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Brand Development Manager

2 months ago

County Antrim, United Kingdom Titanic Distillers Full time
Job Description

About the Role

We are seeking a highly skilled Digital Marketing Manager to join our team at Titanic Distillers. As a key member of our marketing department, you will be responsible for developing and implementing our digital marketing strategy to drive brand growth and engagement across all digital platforms.

Key Responsibilities

  • Digital Strategy Development
  • Develop and execute a comprehensive digital marketing strategy that aligns with our company's overall business goals and objectives.
  • Identify new digital marketing opportunities and trends to enhance brand visibility and engagement.
  • Set clear objectives, KPIs, and performance metrics to measure the effectiveness of digital marketing campaigns.
  • Social Media Management
  • Manage and grow our company's presence across all relevant social media platforms.
  • Develop and implement social media strategies, including content creation, scheduling, and community engagement.
  • Monitor social media trends, audience behaviors, and emerging platforms to optimize content and reach.
  • Web Management & Ecommerce
  • Oversee the management and maintenance of our company's website, ensuring it is user-friendly, up-to-date, and optimized for search engines.
  • Collaborate with web developers and designers to enhance the website's functionality, performance, and aesthetics.
  • Utilize analytics tools to monitor website traffic, user behavior, and conversion rates, making data-driven recommendations for improvements.
  • Content Management
  • Create and manage high-quality content across all digital platforms, including blog posts, articles, videos, and other media.
  • Develop a content calendar aligned with marketing campaigns, product launches, and key brand messages.
  • Collaborate with internal teams, including product development and sales, to ensure content consistency and alignment with brand values.
  • SEO
  • Develop and implement SEO strategies to improve organic search rankings and drive traffic to our company's website.
  • Manage and optimize paid search campaigns (Google Ads) to maximize ROI.
  • Conduct keyword research, competitive analysis, and content audits to improve search engine visibility.
  • Digital Advertising
  • Plan and execute digital advertising campaigns across various platforms, including Google Ads, social media, and display networks.
  • Manage relationships with external agencies and vendors to ensure campaigns are executed effectively and within budget.
  • Analyze and report on the performance of digital advertising campaigns, providing insights and recommendations for optimization.
  • Budget Management
  • Manage the digital marketing budget, ensuring all initiatives are cost-effective and deliver maximum ROI.
  • Track and report on expenditures, ensuring budget adherence and effective allocation of resources.
  • Forecast future digital marketing spend based on campaign performance and business objectives.

Requirements

  • Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.
  • Minimum of 5 years of experience in digital marketing, preferably within the spirits, beverage, or FMCG industry.
  • Proven experience in developing and executing successful digital marketing strategies.
  • Strong knowledge of SEO, content management, and digital advertising.
  • Proficiency in digital marketing tools and platforms (Google Analytics, Google Ads, Facebook Ads Manager, WordPress, etc.).
  • Excellent written and verbal communication skills, with a keen eye for detail.
  • Strong analytical skills, with the ability to interpret data and make data-driven decisions.
  • Creative thinker with the ability to generate innovative ideas and solutions.
  • Ability to work independently and as part of a team, managing multiple projects simultaneously.

What We Offer

  • Competitive salary and benefits package.
  • Opportunity to work with a passionate and dynamic team.
  • The chance to contribute to the growth of an iconic brand.
  • Opportunities for professional development and career progression.