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Performance Marketing Specialist
2 months ago
About the Role
We are seeking a talented and ambitious Performance Marketing Executive to support our Home Broadband team in driving sign-ups and conversions. As a key member of our marketing team, you will assist in the planning and execution of performance marketing campaigns, connecting with consumers and driving response.
Key Responsibilities
- Assist in implementing marketing strategies for Home Broadband, ensuring comms requirements are supported and aligned with business goals.
- Support the development of sales-driving creative across various media and channels specific to Home Broadband, working with creative agencies and internal teams on production timelines, quality, and cost management.
- Assist with media planning and budget tracking for Home Broadband performance marketing campaigns across different channels.
- Collaborate with the brand and retail marketing teams to deliver effective, integrated Home Broadband marketing communication plans.
- Help monitor campaign performance and report results against key objectives, such as sign-ups, conversion rates, and lead generation. Provide feedback to identify areas for optimization in Home Broadband marketing efforts.
Requirements
- Some experience in communications planning, creative development, or media execution, with a focus on supporting campaigns for Home Broadband or related industries.
- Experience or familiarity working with creative or media teams to support the delivery of Home Broadband marketing campaigns.
- Basic understanding of media budgeting and cost management with a willingness to develop numerical skills specific to Home Broadband marketing.
- Creative thinker with a problem-solving mindset, eager to learn and adapt to new trends in Home Broadband performance marketing.
- Analytical mindset – an interest in working with data and insights to inform marketing decisions specific to driving Home Broadband sign-ups and customer retention.
- Curiosity about the modern media landscape and an understanding of how different channels drive business outcomes, with a focus on learning and development in digital and social media marketing for Home Broadband.
- Good communication and stakeholder management skills, particularly in Home Broadband product marketing.
- Home Broadband or telecommunications experience is a plus but not required.
