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Programmatic Campaign Specialist

2 months ago

Leeds, Leeds, United Kingdom All In. Leeds. Full time
Programmatic Campaign Specialist

We are seeking a highly skilled Programmatic Campaign Specialist to join our team at All In. Leeds. As a key member of our programmatic team, you will be responsible for overseeing and owning the deployment of all programmatic campaigns across multiple DSPs in collaboration with our agency partners at Cadreon.

This is a fantastic opportunity for an individual to take ownership of programmatic and integrate with wider IPG Mediabrands colleagues and agencies, while learning about the role programmatic plays across wider digital marketing channels.

Key Responsibilities:
  • Lead the trafficking process of programmatic activity utilising Google Campaign Manager for ad serving, insights and analysis on performance levels
  • Help build awareness and knowledge of programmatic activity within the wider biddable media team
  • Establish strong relationships with wider client services Account Managers and other external stakeholders involved in your client accounts
  • Develop weekly, monthly and ad hoc client reports on performance and optimisation recommendations
  • Adhere to clients approval and inventory policies, and any other important media buying procedures or controls
  • Develop strong relationships with the wider Cadreon network in London and with 3rd party DSP / DMP providers
  • Keep up to date with the latest trends / and industry news in regards to programmatic / media buying activities
Requirements:
  • Aptitude for learning about integration of programmatic in wider digital marketing channels