Web Optimization Expert

1 week ago

Reigate, Surrey, United Kingdom esure Group Full time
Job Description

**About esure Group**

esure Group is a leading insurance company that is constantly evolving to meet the changing needs of its customers. As a result, we are seeking a highly skilled and motivated individual to join our team as a Technical Web Editor.

**Job Summary**

We are looking for a talented Technical Web Editor to drive the optimization of our user journeys and experiences across our retail sites. The successful candidate will have strong technical knowledge and experience with Drupal 10, as well as excellent HTML and CSS skills. They will be responsible for implementing ongoing changes to our retail websites, ensuring compliance with brand guidelines, SEO, and conversion goals.

**Key Responsibilities**

  • Apply HTML/CSS skills to implement ongoing changes to Drupal 10 retail websites, adhering to brand guidelines, SEO, and conversion goals.
  • Demonstrate a solid grasp of SEO principles, Google algorithm impacts, and prioritize web changes aligned with Growth Marketing and business needs.
  • Support the Senior Content Manager in crafting and implementing content and SEO strategy across retail websites.
  • Manage Google Analytics reporting suite for retail sites, interpret data for test hypotheses, and identify performance issues.
  • Be responsible for regular website reporting, suggest initiatives for KPI enhancement, and ensure compliance with tag/cookie management solutions and legislation.
  • Coordinate with third-party suppliers, including Drupal agency and Dev Ops teams, and be responsible for esure Jira/Confluence based Media Submissions Tracker.
  • Collaborate with partners to manage web changes, based on best practices and technical constraints.
  • Align with overarching business objectives and assist prioritizing website updates.
  • Offer technical recommendations for Drupal site updates and configuration settings.
  • Provide recommendations on cookie notices and journey improvements, and optimize SEO based on Google Analytics/Search Console data.

**Requirements**

  • Experience using Drupal 10 or similar website CMS system with a more complex site architecture.
  • Good proficiency in HTML and CSS.
  • Strong solid understanding of cookies and tag management systems with understanding of ICO, PECR and GDPR obligations.
  • Experience using Google Analytics to deliver in-depth reports on user journeys.
  • Knowledge of SEO standard process and technical considerations.
  • Confident partner manager with excellent self-prioritization skills.
  • Confident using project management/tracking tools such as Jira and Confluence.
  • High level of attention to detail.

**What We Offer**

  • A competitive salary that recognizes your skills and potential.
  • A bonus scheme that celebrates your contribution to esure's success.
  • Discounts on our insurance products, for you and your family.
  • 25 days annual leave, plus 8 flex days to be taken as and when suits you.
  • Benefits just for you: our hub – My Benefits Box – is loaded with perks to choose from, so you can build a personal toolkit to support your health, wellbeing, lifestyle, and finances.
  • Grow your career with us: whatever your goals, we'll support you with hands-on training, mentoring, a LinkedIn Learning licence, access to our exclusive Academies, regular career conversations, and expert partner resources from the likes of Women in Data and Women in Tech.
  • More flexibility for you: we're a proud supporter of the ABI's Make Flexible Work campaign and welcome you to ask about the flexibility you need, whether it's part-time, job sharing, or compressed hours.
  • Live a healthy lifestyle: we offer lots of support, so you feel like the best version of yourself – like specialist advice through our employee assistance programme, wellbeing classes, access to the My Health Advantage app, our Big Team Challenge, and learning sessions on topics like menopause.
  • A helping hand to do your bit for a greener and safer world: driving good in the world couldn't be more important to us. That's why we encourage colleagues to use volunteering days to support their local communities and have lots of initiatives to help you live a greener lifestyle.

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