iGaming Search Engine Optimization Expert

3 weeks ago

StokeOnTrent, United Kingdom MFK Recruitment Full time

We are thrilled to present an opportunity for an iGaming Search Engine Optimization Expert to become a vital part of our dynamic client.

MFK Recruitment has successfully placed several talented individuals within this innovative company, all of whom are thriving in their respective roles.

This organization operates with a hybrid work model, requiring the successful candidate to be present in the office three times a week.

We are in search of an experienced individual in the iGaming (sports betting) sector, which is one of the most stimulating and varied online industries. The ideal candidate will play a crucial role in managing and enhancing performance across multiple websites, particularly focusing on the UK and US markets.

The SEO expert will be tasked with optimizing and expanding a portfolio of digital assets. This role demands contributions to existing strategies, monitoring current trends, and a robust ability to execute tasks efficiently and effectively.

A strong technical foundation in search engine optimization is essential. The position requires a comprehensive understanding of both onsite and offsite ranking factors.

The SEO expert should be adept at configuring WordPress sites, adding new content, and updating existing material.

The perfect candidate will exhibit strong organizational and communication skills, which are crucial for the successful execution of their responsibilities.

Responsibilities of the iGaming SEO Expert:

  • Monitor, report, and analyze website performance for ongoing campaigns
  • Oversee campaign budgets, estimating monthly costs, and reconciling discrepancies
  • Enhance copy and landing pages for search engine marketing
  • Conduct ongoing keyword discovery, expansion, and optimization
  • Research and implement search engine optimization recommendations
  • Analyze and research competitors
  • Collaborate with the development team to ensure SEO best practices are properly implemented
  • Recommend and execute changes to website architecture, content, offsite factors, and other elements to improve SERP positions for target keywords
  • Manage projects utilizing both internal and external resources

Requirements for the iGaming SEO Expert:

  • Demonstrated experience in iGaming SEO (Sports)
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • Extensive experience with website analytics tools (e.g., Google Analytics, Google Search Console, AHREFS, Majestic SEO)
  • Proficient knowledge of HTML, CSS, and JavaScript development and constraints
  • Familiarity with ranking factors and search engine algorithms
  • Current with the latest trends and best practices in SEO
  • Experience in registering and setting up websites

Advantageous Skills:

  • Experience in highly competitive SERPs
  • Execution of personal projects within the SEO domain

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