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IGaming SEO Specialist

2 months ago

StokeonTrent Staffordshire, United Kingdom MFK Recruitment Full time

We have an exciting opportunity for an iGaming SEO Specialist to join our fast-growing client.
Hybrid working is in play, the successful SEO Specialist will travel to the office three times a week.
We are searching for an iGaming SEO Specialist. The iGaming (sports betting) industry is one of the most exciting and diverse online areas to work in. We are looking for an experienced, hungry individual to help manage and increase performance across a number of websites focusing on the UK and US markets.
The SEO specialist will be responsible for optimising and growing a portfolio of web assets. This requires input into current strategies, monitoring of current trends, and a strong ability to execute efficiently and effectively.
The SEO specialist should be comfortable configuring WordPress websites, adding new content, and updating existing content.
iGaming SEO Specialist - Responsibilities:
* Track, report and analyse website performance of ongoing campaigns
* Optimise copy and landing pages for search engine marketing
* Research and implement search engine optimization recommendations
* Work with the development team to ensure SEO best practices are correctly implemented
* Recommend and implement changes to website architecture, content, offsite, and other factors to improve SERP positions for target keywords.
* Manage projects utilising internal and external resources
iGaming SEO Specialist - Requirements:
* Proven iGaming SEO experience (Sports)
* Solid understanding of performance marketing, conversion, and online customer acquisition
* In-depth experience with website analytics tools (e.g, Google Analytics, Google Search Console, AHREFS, Majestic SEO)
* Working knowledge of HTML, CSS, and JavaScript development and constraints
* Up to date with the latest trends and best practices in SEO
* Experience registering and setting up websites
iGaming SEO Specialist - Advantageous:
* Execution of personal projects in the SEO space