Customer Insights Manager

4 weeks ago

Manchester, United Kingdom Betfred Full time
Overview

This role focuses on leading customer research initiatives, managing focus groups, and building a dynamic customer community to gather in-depth feedback. The position involves developing incentive-based feedback strategies and collaborating with marketing to integrate feedback listening strategies into membership loyalty programs.

Responsibilities
  • Passionate about customers and their needs.
  • Lead agile customer research initiatives to gather actionable insights and drive business decisions.
  • Facilitate focus groups and manage a customer community to gather in-depth feedback and understand customer sentiments.
  • Own and evolve survey listening points to ensure data integrity and accuracy.
  • Develop and implement survey design and alignment with brand strategies.
  • Collaborate with the wider marketing department to integrate customer feedback into loyalty programs and enhance customer experience.
  • Collaborate with the wider marketing team on brand strategy and market positioning exercises to drive business growth.
Key Characteristics

· Passionate about leveraging technology to enhance customer understanding and continuously seeking innovative ways to improve customer experience.

· Empathetic in interpreting customer feedback, understanding the underlying customer needs and emotions driving the feedback.

· Committed to maintaining the highest data integrity standards and delivering meaningful insights that drive customer satisfaction.

· Curious about emerging trends in VOC platforms and feedback mechanisms, always looking for ways to enhance the platform's capabilities.

· Attentive to the nuances in customer feedback, ensuring that the platform captures the depth and breadth of customer sentiments.

· Connected with internal stakeholders and external partners like Medallia, building strong relationships to foster a collaborative environment focused on customer centricity.

· Courageous in advocating for platform enhancements and changes based on customer insights, challenging the status quo to better meet customer needs.

Experience and Skills
  • Education to degree level or equivalent, ideally in a Marketing, Market Research, or Psychology-related field; Master's preferred.
  • Extensive experience in customer research with a strong grasp of agile methodologies.
  • Proven ability to manage and engage online communities.
  • Strong analytical skills and the ability to present insights compellingly.
  • Collaborative team player with experience working across functions.
  • Excellent collaborative skills.
Benefits
  • Be Rewarded:
    • Earn Extra Rewards: Unlock bonuses and incentives to enhance your income.
    • Secure Your Future: Build a nest egg with monthly pension contribution, helping you prepare for the future.
    • Family Support: Access enhanced Maternity & Paternity Pay to help you prepare for new additions to your family.
    • Refer and Earn: Cash-in on our 'Refer a Friend' programme – we're always looking for exceptional individuals like you.
    • Peace of Mind: Benefit from a death in service benefit, though we hope you'll never need it.
    • Save Smart: Enjoy discounts and cashback offers from a diverse range of high-street and online retailers, saving on everyday essentials and indulgences.
  • Get Recognised:
    • Celebrate Longevity: Join our long-service recognition programme, honouring the dedication of our loyal team members throughout their careers.
    • Peer and Manager Acknowledgment: Recognise and be recognised for your achievements, earning points redeemable with over 700 global retailers.
    • Life's Milestones: Receive a gift to celebrate the birth of a baby, adoptions, and weddings, along with an extra day off for your wedding day.
  • Feel Valued:
    • Always Accessible Healthcare: Benefit from a 24/7 virtual GP service for you and your family, ensuring prompt health answers that fit your schedule.
    • Prioritise Mental Wellbeing: Utilise an independent service to identify and receive mental health support, including face-to-face counselling and self-help resources.
    • Financial Wellbeing: Optimise your budget with our financial wellbeing package, offering real-time earnings tracking and early access to earned pay to help support you with unexpected bills.
    • Savings Made Easy: Set up salary-based savings and earn a 5% boost through our savings scheme.
    • Personalised Financial Guidance: Access one-on-one support from an independent Financial Coach.
    • Comprehensive Assistance: Confidentially address life challenges through our Employee Assistance Programme, covering childcare, family matters, relationships, addiction, legal issues, financial concerns and more.
    • Holistic Wellbeing Tools: Explore a wide range of resources for physical, mental, nutritional, and financial wellbeing through our Wellbeing App.
    • Eye Care Benefits: Enjoy complimentary eye tests and contributions towards single lens prescriptions for VDU users.

  • Data Insights Specialist: Unlocking Business Growth

    3 days ago

    Manchester, United Kingdom Program Manager, EMEAAPAC Full time

    As a Data Insights Specialist at CAVU, you will play a pivotal role in driving business strategies through actionable insights.You will collect, analyze, and interpret data to uncover patterns and trends that shape customer strategies, boost campaign performance, and enhance overall customer experience. This involves working closely with cross-functional...

  • Customer Insights Manager

    2 weeks ago

    Manchester, United Kingdom Harnham Full time

    Customer Insights ManagerManchester - Hybrid, 2 days a week in officeUp to £70,000An award-winning insurance company is seeking a Customer Insights Manager to join the teamTHE ROLEIn this role, you will provide insights into the end-to-end customer journeys. You will be gathering insight from different sources such as surveys and complaints to deliver true...

  • Customer Insights Manager

    1 week ago

    manchester, United Kingdom Harnham Full time

    Customer Insights Manager Manchester - Hybrid, 2 days a week in office Up to £70,000 An award-winning insurance company is seeking a Customer Insights Manager to join the team THE ROLE In this role, you will provide insights into the end-to-end customer journeys. You will be gathering insight from different sources such as surveys and complaints to...

  • Customer Insights Manager

    2 weeks ago

    Manchester,, Greater Manchester, United Kingdom Harnham Full time

    Customer Insights ManagerManchester - Hybrid, 2 days a week in officeUp to £70,000An award-winning insurance company is seeking a Customer Insights Manager to join the teamTHE ROLEIn this role, you will provide insights into the end-to-end customer journeys. You will be gathering insight from different sources such as surveys and complaints to deliver true...

  • Customer Insights Manager

    1 week ago

    Manchester, United Kingdom Harnham Full time

    Customer Insights ManagerManchester - Hybrid, 2 days a week in officeUp to £70,000An award-winning insurance company is seeking a Customer Insights Manager to join the teamTHE ROLEIn this role, you will provide insights into the end-to-end customer journeys. You will be gathering insight from different sources such as surveys and complaints to deliver true...

  • Customer Insights Manager

    3 weeks ago

    Manchester, United Kingdom Betfred Full time

    About the RoleWe are seeking a Customer Insights Manager to lead our agile customer research initiatives, focusing on gathering actionable insights to drive business growth. This role involves managing focus groups, building a dynamic customer community, and developing incentive-based feedback strategies.Key ResponsibilitiesLead customer research initiatives...

  • Customer Insight Manager

    2 weeks ago

    Manchester, United Kingdom Betfred Full time

    OverviewThe Customer Research Manager role at Betfred involves leading agile customer research initiatives to gather actionable insights. This includes managing focus groups and building a dynamic customer community to gather in-depth feedback. The successful candidate will develop incentive-based feedback strategies and collaborate with the marketing team...

  • Strategic Insights Director

    1 day ago

    Manchester, United Kingdom The Insights Family Full time

    Job OverviewWe are seeking a seasoned Senior Research Manager to lead our Market Intel team, driving strategic insights and solutions for our clients.About the RoleThis is a senior leadership position that requires a deep understanding of market research principles, strategy consulting, and advanced analytical techniques. As a Senior Research Manager, you...

  • Customer Insight Manager

    2 months ago

    Stockport, Greater Manchester, United Kingdom Harnham Full time €70,000

    CUSTOMER INSIGHT MANAGER Stockport, 2 days a week on-site Up to £70,000 The Company: Joining a UK based company who provides private health and life insurance to members. They partner with business to provide this offer to employees. The Role: As a Customer Insight Manager, you will be responsible for: Provide insights into end-to-end customer...

  • Customer Insight Manager

    1 week ago

    Stockport, Greater Manchester, United Kingdom Harnham Full time €70,000

    CUSTOMER INSIGHT MANAGER Stockport, 2 days a week on-site Up to £70,000 The Company: Joining a UK based company who provides private health and life insurance to members. They partner with business to provide this offer to employees. The Role: As a Customer Insight Manager, you will be responsible for: Provide insights into end-to-end customer...

  • Customer Insights Manager

    3 weeks ago

    Manchester, United Kingdom Betfred Full time

    OverviewThis role focuses on driving customer-centric initiatives, managing research projects, and building a community to gather actionable feedback. The position involves developing strategies to enhance customer engagement and collaborating with marketing to integrate feedback into loyalty programs.ResponsibilitiesLead customer research initiatives to...

  • Director, Customer Insights

    1 month ago

    Manchester, United Kingdom NatWest Full time

    Join us as Director, Customer InsightsTake on this highly influential and transformational role in which you’ll lead on the design and delivery of our Customer Insight strategy and programmes in support of our overall Group strategy and risk appetiteYou’ll be leading the Customer Insight centre of expertise, using insight to drive operational and...

  • Director, Customer Insights

    1 month ago

    Manchester, United Kingdom NatWest Full time

    Join us asDirector, CustomerInsightsTake onthis highly influential and transformational role in which you’lllead on the design and delivery of our Customer Insight strategyand programmes in support of our overall Group strategy and riskappetiteYou’ll be leading the Customer Insightcentre of expertise, using insight to drive operational andcreative...

  • Customer Insights Strategist

    3 weeks ago

    Manchester, United Kingdom CV-Library Full time

    Customer Insights StrategistAs a Customer Insights Strategist at CV-Library, you will lead the design and delivery of our Customer Insight strategy and programmes in support of our overall Group strategy and risk appetite. You will be responsible for leading the Customer Insight centre of expertise, using insight to drive operational and creative strategies...

  • Customer Insight Strategist

    7 days ago

    Manchester, United Kingdom Betfred Full time

    OverviewThis role focuses on driving customer-centric initiatives, managing focus groups, and developing a dynamic customer community to gather actionable insights. The position involves designing and implementing feedback strategies, collaborating with marketing to integrate feedback into loyalty programs, and analyzing customer data to inform business...

  • Customer Insights Director

    1 month ago

    Manchester, United Kingdom NatWest Full time

    About the RoleWe are seeking an experienced and innovative Customer Insights Director to lead our Customer Insight strategy and programmes in support of our overall Group strategy and risk appetite.As a key member of the Marketing ExCo, you will leverage your leadership profile and make a lasting contribution to our business.You will be responsible for...

  • Customer Insights Director

    1 month ago

    Manchester, United Kingdom NatWest Full time

    About the RoleWe are seeking an experienced and innovative Customer Insights Director to lead our Customer Insight strategy and programmes in support of our overall Group strategy and risk appetite.As a key member of the Marketing ExCo, you will leverage your leadership profile and make a lasting contribution to our business.You will be responsible for...

  • Customer Insights Director

    4 weeks ago

    Manchester, United Kingdom NatWest Group Full time

    About the RoleWe are seeking an experienced and strategic leader to join our team as Director, Customer Insights. As a key member of our Marketing ExCo, you will be responsible for leading the design and delivery of our Customer Insight strategy and programmes in support of our overall Group strategy and risk appetite.You will lead the Customer Insight...

  • Customer Insights Director

    4 weeks ago

    Manchester, United Kingdom NatWest Group Full time

    About the RoleWe are seeking an experienced and strategic leader to join our team as Director, Customer Insights. As a key member of our Marketing ExCo, you will be responsible for leading the design and delivery of our Customer Insight strategy and programmes in support of our overall Group strategy and risk appetite.You will lead the Customer Insight...

  • Customer Insights Executive

    5 months ago

    Manchester, United Kingdom Coop Full time

    **Customer Insights Executive - Insurance** £31,000-£38,500 plus excellent benefits (Work level 6A) 9-month fixed-term contract Manchester - hybrid working between home and the office We’re looking for a customer insights executive to join our Co-op Insurance customer team. In this role, you’ll act as the voice of the customer by pulling together...