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Digital Marketing Communications Lead

2 months ago

Harlow, United Kingdom Motability Foundation Full time

Position Overview:


The Digital Marketing Communications Lead plays a vital role within the Brand and Marketing Team, engaging diverse audiences in our commitment to enhancing transport accessibility for individuals with disabilities.


Your primary responsibility will be to devise strategies aimed at expanding and optimizing our digital platforms and marketing initiatives, while also actively participating in content creation and the daily management of our website and social media outlets.

You will oversee a small team, which includes a Brand and Marketing Executive, a Case Study Executive, and additional agency or freelance support as necessary.


As a member of the Brand and Marketing team, your expertise will contribute to collaborative projects ranging from branding to events and accessibility initiatives.


Key Responsibilities:
Lead a compact digital and content team, serving as the principal digital communications authority for the Communications department.

Spearhead the creation and execution of our Digital Roadmap, orchestrating projects and enhancements that effectively attract and engage our target audiences.

Manage project delivery involving team members, freelancers, and the broader organization as required.
Oversee the development of our website with assistance from the Brand and Marketing Executive. Cultivate our partnership with our digital development agency and collaborate with colleagues to pinpoint activities that necessitate development work.

Collaborate with Communications Team members to showcase our portfolio of research, innovation, and grant-making, formulating digital communication strategies and producing content.

Supervise the daily operations of our social media platforms with support from the Brand and Marketing Executive.

Line-manage the Case Study Executive, who is tasked with creating and commissioning case study content, ranging from written narratives to photography and video.

Assist them in developing and adhering to policies and processes while seeking ways to enhance our case study initiatives.

Line-manage the Brand and Marketing Executive, who specializes in digital communications and provides support to the broader Brand and Marketing team as needed.

Aid them in monitoring and assessing the effectiveness of our digital channels.

Provide digital expertise and guidance for shared Brand and Marketing team projects, as well as broader Communications Teams initiatives as required.


Candidate Profile:

Essential Qualifications:
A degree or substantial operational experience in Digital Marketing/Communications.

A minimum of 5 years of experience in digital communications and social media management, including oversight of various social media platforms.

Proficiency in managing websites, including collaboration with suppliers on digital development and user experience.

Experience in crafting social and digital strategies for integrated communication projects and campaigns, developing content, and executing paid promotions.

Familiarity with planning and implementing digital marketing techniques, such as SEO.
Experience in managing reputational challenges on social media platforms.
Proven ability to manage projects involving multiple stakeholders.
Knowledge of accessibility best practices for online channels.
Experience in line managing staff.

Desirable Qualifications:
Experience in leading and developing a digital/content team.
Familiarity with the charity sector.

About Motability Foundation


At Motability Foundation, we are dedicated to funding, supporting, researching, and innovating to ensure that all disabled individuals can embark on the journeys they choose.

We manage the Motability Foundation Scheme and provide grants that facilitate access to transport for hundreds of thousands of individuals annually.


We also grant funds to other charities and organizations that provide various forms of transport or work towards enhancing transport accessibility.

Our ongoing research, conducted in partnership with disabled individuals and key industry stakeholders, aims to inspire innovations that continue to advocate for accessible transport for everyone.

Benefits of Working at Motability:
A career with Motability offers more than just financial rewards. We take pride in providing exceptional benefits and a supportive culture, including:

- **Holiday**: 26 Days + 8 Bank Holidays, increasing to 28 days after 5 years of service.

- **Health and Wellbeing**: Comprehensive private healthcare with BUPA, an Employee Assistance Programme, eye tests, flu vaccinations, enhanced sick pay, and discounted corporate gym memberships.

- **Family Friendly Policies**: Enhanced Parental Leave, flexible working hours, and the option to work from home.

- **Life Assurance**: Coverage of 4 times your salary.

- **Diversity and Inclusion**: We celebrate unique qualities and foster a diverse and inclusive culture where everyone feels safe to be their authentic selves.

- **Celebrating Success**: Recognition for those who excel through our Spotlight Award and team celebrations throughout the year.

- **Work Environment**: A welcoming and inclusive office culture with support for your career development.

- **Pension**: Up to 15%, including a 10% non-contributory addition and matching contributions up to 5%.

We are committed to embracing and valuing Diversity, Inclusion, and Equity, encouraging all applications regardless of age, gender identity, ethnicity, religion, sexual orientation, or disability.