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Senior B2B Marketing Executive

1 month ago

Watford, Hertfordshire, United Kingdom Lloyds Banking Group Full time
About the Role

We are seeking a highly skilled Senior B2B Marketing Executive to join our team at Lloyds Banking Group. As a key member of our marketing team, you will be responsible for managing B2B campaigns online and offline, from initial planning through to execution.

Key Responsibilities
  • Manage B2B campaigns online and offline, including planning, execution, and analysis of results
  • Utilize customer and prospect feedback to shape and advise on marketing activities and messaging
  • Create marketing content to drive lead generation, analyzing campaign performance and identifying opportunities for improvement
  • Maintain Tusker's website, ensuring content is up-to-date and messaging is current
  • Become a CRM superuser, working to keep data up-to-date and using the system to plan events and activities
  • Manage B2B social media sites, including research of best practices, topical information, and advice
  • Provide monthly campaign reports, highlighting activity performance and suggesting areas for improvement
  • Manage telemarketing executives and new business opportunity database, ensuring data is accurate and fit for purpose
  • Support sales teams and participate in B2B events
About Us

Lloyds Banking Group is a leading financial services company, committed to helping Britain prosper. We're focused on creating a values-led culture and building a workforce that reflects the diversity of our customers and communities. We're committed to making a positive impact on the environment and society, and we're looking for talented individuals to join our team.

What We Offer
  • A competitive salary and benefits package
  • Opportunities for career development and growth
  • A dynamic and inclusive work environment
  • The chance to work on exciting and challenging projects
  • A range of wellbeing initiatives and generous parental leave policies
How to Apply

If you're a motivated and experienced marketing professional looking for a new challenge, please submit your application. We look forward to hearing from you.