Digital PR Specialist

6 days ago

London, Greater London, United Kingdom uSwitch Full time
About the Role

We are seeking a highly skilled Digital PR Specialist to join our team at uSwitch. As a key member of our content marketing team, you will be responsible for developing and executing a comprehensive off-site content strategy across multiple brands.

Key Responsibilities
  • Manage the day-to-day execution of our off-site content strategy, including brainstorming, creating, implementing, pitching, and analyzing creative content campaigns.
  • Line manage and mentor junior team members to develop their skills and expertise.
  • Manage a roster of external digital PR and content agencies to ensure campaigns run smoothly and key performance indicators (KPIs) are met.
  • Develop innovative content campaigns that are specifically targeted to individual sites, audiences, and websites.
  • Leverage content to gain links and coverage on news publications and niche websites.
  • Conduct research to identify appropriate audiences for our brand(s).
  • Create content outlines and specs for the editorial team to communicate content needs.
  • Collaborate with writers, designers, SEO, and the wider outreach team to see projects through to completion and ensure campaign success.
  • Pitch content and successfully manage relationships with key strategic partners on highly influential websites in our industries.
  • Develop extensive, relevant lists of contacts and nurture those relationships.
  • Keep track of campaign success and evaluate results.
Requirements
  • A strong understanding of SEO best practices, excellent knowledge of content marketing, link building, and how PR ties into SEO.
  • Strong creative and analytical skills to create and land results-driven web content campaigns for our market-leading brands.
  • Proven track record of delivering coverage and links.
  • List of existing contacts/relationships to hit the ground running.
  • A positive, communicative personality that instills confidence in others.
  • Ability to mentor other junior members and provide feedback in a positive, yet constructive way.
  • Confident presenting to peers, agencies, and senior stakeholders.
  • Ability to take responsibility for decisions made and to learn from outcomes.
  • Solid decision-making and relationship-building skills.
  • Ability to juggle multiple projects at once while executing strong organizational and project management skills.
About uSwitch

At uSwitch, we are dedicated to developing valuable, inclusive, and user-friendly products and services that deliver positive outcomes for all of our customers. To achieve this, it's essential that our teams reflect the diverse range of people in our community. We believe in being the change we wish to see in the world by embracing our differences and holding ourselves accountable to being open and inclusive teammates and wider community members.

Benefits
  • A competitive salary and bonus package.
  • Employer matching pension up to [insert percentage].
  • Hybrid working approach of in-office (2 days per week) and working from home, and a 'Work from Home' budget to help contribute towards a great work environment at home.
  • Excellent maternity, paternity, and adoption leave policy for those key moments in your life.
  • 25 days holiday (increasing to 30 days) + 2 days 'My Time' per year.
  • Up to 30 days per year 'working from anywhere'.
  • A healthy learning and training budget.
  • Electric vehicles scheme.
  • In-office gym.
  • Free breakfast in the office daily.
  • Health insurance.
  • Free access to the Calm and Peppy app for physical and mental health.
  • Regular events - from team socials to company-wide events with insightful external speakers, we want to make sure our colleagues continue to feel connected.

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