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Digital PR Specialist

2 months ago

London, Greater London, United Kingdom Green Park Content Full time
About the Role

We are seeking a highly skilled Digital PR Specialist to join our team at Green Park Content. As a Digital PR Specialist, you will play a key role in helping us deliver creative, innovative, and performance-led Digital PR campaigns for our clients across multiple verticals and industries.

Key Responsibilities
  • Executing media relations to earn SEO-valuable backlinks across a wide variety of client sites, gaining exposure to many client industries and media verticals;
  • Pro-actively sourcing new potential links and building strong relationships with media contacts;
  • Contributing to ideation sessions and client Digital PR strategies as required, building knowledge of what makes a successful Digital PR campaign;
  • Assisting in the development of Digital PR campaigns and strategies across the full suite of EMEA Digital PR clients as needed;
  • Carrying out industry research as directed to increase own understanding and contribute to iteration and improvement of Greenpark's Digital PR offering.
Requirements
  • Work closely with the Digital PR Lead and wider account teams to deliver link building PR campaigns;
  • Measure and report on link building efforts with guidance from Digital PR Lead;
  • Develop and maintain strong personal relationships with key publishers (journalists, bloggers and PRs), entailing identification of key publications through social media/link analysis, use of journalist databases, real engagement with online communities and attending industry events;
  • Maintain and develop press, blog and media contact database, as well as creating relevant contact lists for client campaigns;
  • Conduct relevant research into strong story/PR/content ideas;
  • Monitor the news cycle and social media for reactive opportunities for link placement;
  • Contribute to compelling strategies that consistently achieve against KPIs, while following best practice guidelines for Digital PR;
  • Carry out data research, writing surveys and analysing survey data to inform campaigns;
  • Identify and approaching influencers and experts to inform campaigns as required;
  • Work with other Greenpark teams to brief in and assess assets for campaigns as required;
  • Working positively with account teams to communicate with clients, including creating and delivering presentations to key stakeholders with support;
  • Improve own knowledge on other digital marketing channels and Greenpark offerings, including Content, SEO, Creative and Production;
  • Ad hoc related tasks as required.
Reporting and Communication Structure
  • This role reports to the Digital PR Lead;
  • This role attends the Digital PR team meetings and further project and client meetings as requested.
Performance Review and Personal Development
  • By the Digital PR Lead on the basis of:
  • Achievement of agreed link-building targets;
  • Understanding and implementation of training provided;
  • Wider team feedback on quality and efficiency of task completion;
  • Obsessive attention to detail and quality of work;
  • Personal interest in current trends across one or more areas;
  • Commitment to developing themselves and the Greenpark offering;
  • Showing the ability to evolve their skills and take on more responsibility;
  • Proactive and self-motivating approach to work and innovation;
  • Positive, nurturing, and appropriate interactions with all colleagues;
  • Ability to work under pressure under office-based and remote conditions;
  • Relationships with other departments;
  • Interpersonal/communication skills;
  • Being a team player;
  • Demonstrating the core values of Greenpark.