Digital Content Strategist

7 days ago

London, Greater London, United Kingdom The British American Tobacco Group Full time
About the Role

We are seeking a highly skilled Digital Content Strategist to join our team at The British American Tobacco Group. As a key member of our digital content team, you will be responsible for developing and implementing strategic content plans that drive engagement and support our business objectives.

Key Responsibilities
  1. Content Strategy Development: Develop and implement content strategies that align with our business goals and objectives.
  2. Content Creation: Create high-quality, engaging content that resonates with our target audience.
  3. Content Calendar Management: Plan and manage content calendars to ensure consistent and timely content delivery.
  4. Analytics and Reporting: Monitor and analyze content performance using data and analytics tools, providing insights and recommendations for improvement.
  5. Collaboration and Communication: Work closely with cross-functional teams, including marketing, sales, and product development, to ensure content alignment and effective communication.
Requirements
  1. Education: Bachelor's degree in Marketing, Communications, or a related field.
  2. Experience: Minimum 3-5 years of experience in digital content creation, strategy, and analytics.
  3. Skills: Strong understanding of digital marketing principles, content creation, and analytics tools. Excellent communication and project management skills.
What We Offer

We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. If you are a motivated and creative individual with a passion for digital content, we encourage you to apply for this exciting opportunity.

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