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Marketing Lead for Auction Services

2 months ago

East Sussex, United Kingdom D.R.A.W RECRUITMENT Full time

About the Company:

D.R.A.W RECRUITMENT is a prominent player in the auction industry, known for its innovative approach and commitment to excellence. As we expand our operations, we are in search of a seasoned Marketing Manager to enhance our marketing efforts.

Role Overview:

This is a fantastic opportunity for a marketing professional to advance their career within a reputable organization that is adapting to the evolving market landscape. You will be part of a dedicated team that orchestrates a variety of auctions monthly, catering to a diverse and growing clientele.

Key Responsibilities:

  • Strategic Marketing Planning: Design and implement a comprehensive marketing strategy to engage, convert, and retain both new and existing clients.
  • Digital Marketing Management: Oversee paid advertising campaigns across platforms such as PPC and social media.
  • Content Creation: Develop SEO-friendly content that attracts and retains audience interest.
  • Analytics and Reporting: Utilize Google Analytics to monitor key performance indicators and assess campaign effectiveness.
  • Email Marketing: Execute email marketing strategies, including automated campaigns and client communications.
  • Event Coordination: Organize and manage valuation days and other promotional events.

Traditional Marketing Channels:

  • Coordinate print media campaigns and collaborate with external agencies.
  • Manage press relations and event planning.

Financial Oversight:

  • Effectively manage the marketing budget to maximize ROI.
  • Prioritize expenditures to ensure optimal resource allocation.

Brand Stewardship:

  • Ensure brand consistency across all marketing materials.
  • Maintain high standards of quality in all communications.

Candidate Profile:

  • Dynamic and innovative thinker.
  • Self-motivated with a proactive approach.
  • Strong communication skills, both written and verbal.
  • Ability to manage multiple projects and meet deadlines.
  • Detail-oriented with excellent follow-up capabilities.
  • Proficient in Microsoft Office Suite.
  • Team-oriented with collaborative skills.
  • Relevant degree in Marketing/Advertising or equivalent experience.