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Head of Marketing for Exhibitions

2 months ago

London, Greater London, United Kingdom Baby & Toddler Shows Full time

Exhibition Marketing Manager

Hybrid Role: London Office

Reporting to: Portfolio Director

Company Overview:

Kerrison Exhibitions is a family-owned enterprise that embraces a dynamic and innovative approach to its operations, dedicated to delivering services that empower our clients and foster our growth. Our cutting-edge methods, executed through our leading brands, cultivate highly engaged and loyal audiences.

Position Overview:

We are in search of a committed Exhibition Marketing Manager to spearhead and execute forward-thinking, results-oriented marketing initiatives for our Baby & Toddler Shows, which occur five times annually. This role involves collaborating closely with the Portfolio Director to ensure the effective delivery of marketing and communication strategies.

Key Responsibilities:

Campaign Management

  • Design, implement, and assess marketing campaigns encompassing advertising, digital outreach, design, public relations, and partnerships to enhance visitor engagement.
  • Develop and oversee campaign timelines to ensure timely execution of all marketing activities.
  • Act as the brand steward, establishing brand guidelines that align with organizational expectations and ensuring adherence across all marketing communications.
  • Coordinate promotional activities, ensuring they are executed efficiently and within budgetary constraints.
  • Foster and maintain relationships with key suppliers and partners to guarantee the highest quality of service.
  • Manage databases and develop targeted attendee lists across various segments.
  • Support the sales team in driving booth and sponsorship sales.
  • Optimize marketing expenditures to ensure effective budget utilization, with full accountability for tracking expenses and returns.
  • Lead negotiations with key suppliers to achieve optimal service delivery at the best cost.
  • Utilize creative skills to identify new business opportunities and launch innovative initiatives.
  • Attend industry events and competitor exhibitions to nurture relationships, expand databases, and generate new business leads.

Planning and Analysis

  • Analyze customer insights and market conditions, including competitive landscape, to inform marketing strategies in collaboration with the Portfolio Director.
  • Monitor and enhance marketing effectiveness through regular analysis of key performance indicators, reporting on campaign outcomes to drive success.
  • Collaborate with internal teams, including marketing, sales, operations, and finance.
  • Identify the needs of visitors and exhibitors, providing recommendations for event enhancements.
  • Conduct comprehensive post-event analyses, offering suggestions for improvements.
  • Encourage a culture of experimentation and innovation to continuously enhance performance.

Reporting

  • Generate and distribute reports on campaign activities, performance, and effectiveness.
  • Provide accurate forecasts for visitor numbers and revenue.
  • Lead status meetings with the Portfolio Director.
  • Ensure timely preparation of post-event reports and ad hoc reports for meetings and presentations.

Qualifications and Skills:

  • Proven track record in planning and executing integrated marketing campaigns.
  • Strong understanding of database segmentation.
  • Competence in digital marketing, particularly in email marketing, targeting mobile audiences, and leveraging social media, PPC, and SEO for audience development.
  • Commercially astute with successful team management experience.
  • Exceptional planning and organizational abilities.
  • Experience in budget management.
  • Solid grasp of marketing strategy and its application to events.
  • Strong communication and copywriting skills.
  • High-level analytical capabilities.
  • Energetic, enthusiastic, and self-motivated with a keen attention to detail.
  • A collaborative team player with a strong work ethic and a positive attitude.
  • Ability to thrive under pressure and meet deadlines.
  • Skilled negotiator with the ability to handle objections effectively.