Trade Marketing Expert

7 days ago


Luton, Luton, United Kingdom Diageo Full time

About the Role

We are seeking a highly motivated and experienced Activation Specialist to join our team at Diageo. As an Activation Specialist, you will play a key role in promoting our brands and driving sales in the on-trade sector.

Key Responsibilities

  • Develop and implement effective marketing strategies to raise awareness of our brands among on-trade customers.
  • Build strong relationships with key accounts and influencers in the industry.
  • Train staff on our brands and products to ensure they are knowledgeable and confident in their ability to promote our products.
  • Create engaging content and events to drive sales and increase brand visibility.
  • Monitor and analyze sales data to identify trends and opportunities for growth.

What You'll Need

  • Proven experience in trade marketing or a related field.
  • Strong knowledge of the on-trade sector and its key players.
  • Excellent communication and interpersonal skills.
  • Ability to work independently and as part of a team.
  • Strong analytical and problem-solving skills.

What We Offer

  • A competitive salary and bonus structure.
  • A comprehensive benefits package, including a company car and pension scheme.
  • Opportunities for career development and growth.
  • A dynamic and supportive work environment.

Why Work for Diageo?

Diageo is a leading global spirits company with a rich history and a portfolio of world-class brands. We are committed to innovation, quality, and customer satisfaction. Our team is passionate about delivering exceptional results and making a positive impact on our customers and the communities we serve.



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