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Marketing Campaign Manager

2 months ago

London, Greater London, United Kingdom BBC Group and Public Services Full time
About the Role

We are seeking a highly creative and analytical Digital Marketing Executive to join our team at BBC Studios. As a key member of our marketing team, you will be responsible for conceptualizing, creating, and implementing comprehensive digital marketing campaigns to drive growth across all platforms.

Key Responsibilities
  • Campaign Creation & Delivery
    • Develop and edit engaging video content for social media and digital platforms, including videos, graphics, photos, and written content.
    • Develop campaign marketing plans to grow digital music and streaming numbers for key artists across social media platforms.
    • Review, monitor, and assess the performance of digital campaigns and social media activities, and continuously evaluate the effectiveness of campaigns to refine strategies and improve outcomes.
    • Devise and implement strategies to ensure audience growth across all digital platforms.
    • Work closely with artists, managers, and internal teams to implement digital marketing strategies.
  • Strategy and Planning
    • Collaborate with wider teams and communicate planned activity to stakeholders.
    • Ability to work in a fast-paced environment and manage multiple projects simultaneously.
  • Leadership, Relationships, and Development
    • Establish great working relationships with artists, managers, and BBC Brands teams.
    • Aware of developments in the field of marketing and technology/digital trends, maintains links with the industry and incorporates into marketing plans where possible.
    • Follows the BBC's policies on diversity and inclusion when hiring and managing others, and encourages diversity of thinking across the team.
    Requirements
    • Highly creative and proficient in Adobe software applications (Adobe Creative Suite) for video editing, graphic designing, and content creation.
    • Experience in running social media campaigns across all platforms (in particular TikTok, Instagram Reels, and YouTube Shorts) to amplify artists' reach and engagement.
    • Analytical approach and able to understand and evaluate performance and KPIs to improve strategies.
    • Enthusiasm for the Demon Music Group artists, roster, and content.
    • Understanding of editorial and compliance policies.
    • Understanding of SEO and CRM.
    • Ability to work in a fast-paced environment and manage multiple projects simultaneously.
    About BBC Studios

We are a world-renowned content studio and channels & streaming business, powered by British creativity, with a reach that touches audiences in every corner of the globe. We work with outstanding creative talent who are responsible for platform-defining shows from Strictly Come Dancing to Bluey, Prehistoric Planet to Planet Earth III.

We are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We put sustainability at the heart of everything we do both onscreen and offscreen, including delivering against the BBC Group's science-based Net Zero targets.

What We Offer
  • We offer a competitive salary package.
  • Flexible 35-hour working week for work-life balance.
  • 26 days holiday (plus an additional day which is a Corporation Day) with the option to buy an extra 5 days.
  • A defined pension scheme and discounted dental, health care, gym, and much more.
  • Excellent career progression – access to courses, webinars, workshops, and the opportunity to work in different areas of the organisation.