Retail Brand Manager

4 days ago

Corsham, United Kingdom Dorothy House Hospice Full time
About the Role

We are seeking a highly skilled and experienced Brand Manager to join our Retail team at Dorothy House Hospice. As a key member of our team, you will be responsible for driving innovation in our retail operations, helping us better understand our diverse customer base and foster stronger customer loyalty.

Key Responsibilities
  • Spearhead the development and implementation of a comprehensive retail brand strategy that embraces innovation, enhances the brand's presence, and aligns with Dorothy House's mission.
  • Work closely with our Head of Retail to increase awareness and deepen connections with our communities.
  • Improve our shop segmentation, ensuring each store stocks products tailored to the unique needs of the local community.
  • Design and execute customer engagement strategies, including loyalty programs and digital initiatives that help foster long-term relationships with our brand.
  • Explore opportunities to introduce new product categories and/or partnerships.
  • Build and maintain strong relationships with existing and potential suppliers, creating sourcing strategies to secure high-quality, market-relevant stock for our stores.
  • Collaborate with shop managers, marketing teams, and other stakeholders to implement the brand strategy effectively across all shops.
Requirements
  • Proven experience as a Marketing / Brand Manager, preferably within the retail or charity sector.
  • Strong track record in driving innovation within a retail environment.
  • Holds a confident understanding of the retail market, and how branding affects customer behaviour, loyalty, and sales.
  • Expertise in store segmentation, product strategy development, and market research.
  • Excellent project management skills with the ability to organise and manage multiple tasks or priorities.
  • An analytical problem solver, with an ability to use data to inform decisions.
  • Excellent communication, negotiation, and relationship-building skills to confidently challenge norms and present new ideas.
Benefits
  • Bonus scheme - a yearly bonus for our retail staff
  • Generous holiday allowance for all roles, increasing with length of service.
  • Fantastic refer a friend scheme.
  • Excellent industry leading training and development programmes with many career development opportunities.
  • Pension with Life Assurance.
  • Travel and parking - We offer 45p per mile for work travel.
  • Cycle to work scheme.
  • Employee Counselling and Mindful Employer Charter - providing our staff with information, advice and support for those experiencing stress, anxiety, depression or any other mental health conditions.
  • Simply Health - Providing insurance against certain everyday healthcare costs such as dental and optical treatments.

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