Digital Content Specialist

7 days ago

Stirling, Stirling, United Kingdom University of Stirling Full time
Job Opportunity at the University of Stirling

We are seeking a highly skilled and creative individual to join our team as a Content Producer. This exciting role will involve developing and maintaining our online presence, creating engaging digital content, and working closely with our Digital Marketing team.

Key Responsibilities
  • Plan, research, and create compelling web and digital content based on user needs
  • Develop key messages and enhance our online presence to advance the University's strategic objectives
  • Ensure web content is accessible, up-to-date, and accurate, appealing to both users and search engines
  • Work with our Digital Analyst to review and monitor the effectiveness of our online activity and optimise content based on results
  • Build relationships and work effectively with Faculty and Professional Services colleagues to develop appropriate web content
  • Hold responsibility for uploading content and ensuring our virtual event platform is operational
  • Create and maintain campaign landing pages, ensuring they are kept up to date and optimised to capture leads and applications
  • Ensure user content journeys are optimised and aligned to increase engagement, conversion, and usability
  • Gather user insight and conduct user testing to inform web content decisions
  • Apply Search Engine Optimisation strategies and implement website content planning, information architecture, and pair writing workshops
  • Deliver Content Management System (CMS) user training plans and workshops
  • Work with our Web Developers to develop our website architecture and evaluate performance to ensure a high-quality user experience
  • Develop web-related processes to improve ways of working and efficiencies
  • Provide support and represent the University at events as and when required
Requirements
  • Degree or relevant demonstrable experience
  • Significant relevant experience in digital content production
  • Experience of working with brand and digital guidelines, and web governance
  • Experience in planning and creating user-centred, search engine optimised content
  • Confident in translating complex information into user-friendly, easily understood content that is accurate and grammatically correct
  • Understanding of taxonomy and information architecture design, and experience of working with Content Management Systems
  • Excellent creative, verbal, and written communication skills
  • Excellent interpersonal skills with evidence of ability to build good working relationships with stakeholders at all levels
  • Creative and ideas-driven with the ability to create and develop engaging content
  • Project management experience, and good organisational skills
  • Knowledge of user research methodology, analytical ability, and confident in commissioning, generating, and interpreting data and research
  • Knowledge of web standards, accessibility regulations, and UX best practice
Desirable Criteria
  • An understanding of Higher Education
  • Postgraduate or professional qualification in a relevant subject
  • Experience of using Terminalfour Content Management System
  • Experience of SEO tools and analytics
Behaviours and Competencies

The role holder will be required to evidence that they can meet the qualities associated with the following behavioural competencies, as detailed within the AUA Competency Framework.

  • Managing self and personal skills
  • Delivering excellent service
  • Finding solutions
  • Embracing change
  • Using resources effectively
  • Engaging with the wider context
  • Developing self and others
  • Working together
  • Achieving results

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