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Digital Content Specialist

2 months ago

Stirling, Stirling, United Kingdom University of Stirling Full time
Job Title: Content Producer

We are seeking a highly skilled and creative Content Producer to join our team at the University of Stirling. As a Content Producer, you will be responsible for developing and maintaining our online presence, creating engaging digital content, and working closely with our Digital Marketing team to achieve our strategic objectives.

Key Responsibilities:
  • Plan, research, and create compelling digital content that meets user needs and aligns with our brand guidelines.
  • Develop key messages and enhance our online presence to advance the University's strategic objectives, with a focus on recruitment, research, teaching, and the student experience.
  • Ensure that web content is accessible, up-to-date, and accurate, appealing to both users and search engines, and relevant to various stakeholders.
  • Work with our Digital Analyst to review and monitor the effectiveness of our online activity, track performance, and optimise content based on results.
  • Build relationships and work effectively with Faculty and Professional Services colleagues to develop appropriate web content, using evidence to explain decisions.
  • Hold responsibility for uploading content and ensuring that our virtual event platform is operational.
  • Create and maintain campaign landing pages, ensuring they are kept up to date and optimised to capture leads and applications.
  • Ensure user content journeys are optimised and aligned to increase engagement, conversion, and usability.
  • Gather user insight and conduct user testing to inform web content decisions.
  • Apply Search Engine Optimisation strategies and implement website content planning, information architecture, and pair writing workshops.
  • Deliver Content Management System (CMS) user training plans and workshops.
  • Work with our Web Developers to develop our website architecture and evaluate performance to ensure a high-quality user experience.
  • Develop web-related processes to improve ways of working and efficiencies.
  • Provide support and represent the University at events as and when required, including Open Day Events and Student events.
Essential Criteria:
  • Degree or relevant demonstrable experience.
  • Significant relevant experience in digital content production.
  • Experience of working with brand and digital guidelines, and web governance.
  • Experience in planning and creating user-centred, search engine optimised content.
  • Confident in translating complex information into user-friendly, easily understood content that is accurate and grammatically correct.
  • Understanding of taxonomy and information architecture design, and experience of working with Content Management Systems.
  • Excellent creative, verbal, and written communication skills.
  • Excellent interpersonal skills with evidence of ability to build good working relationships with stakeholders at all levels.
  • Creative and ideas-driven with the ability to create and develop engaging content, including copy, film, photography, and infographics.
  • Project management experience, and good organisational skills.
  • Knowledge of user research methodology, analytical ability, confident in commissioning, generating, and interpreting data and research.
  • Knowledge of web standards, accessibility regulations, and UX best practice.
Desirable Criteria:
  • An understanding of Higher Education.
  • Postgraduate or professional qualification in a relevant subject.
  • Experience of using Terminalfour Content Management System.
  • Experience of SEO tools and analytics.
Behaviours and Competencies:

The role holder will be required to evidence that they can meet the qualities associated with the following behavioural competencies, as detailed within the AUA Competency Framework.

  • Managing self and personal skills: Being aware of your own behaviour and mindful of how it impacts on others, enhancing personal skills to adapt professional practice accordingly.
  • Delivering excellent service: Providing the best quality service to external and internal clients, building genuine and open long-term relationships in order to drive up service standards.
  • Finding solutions: Taking a holistic view and working enthusiastically to analyse problems and to develop workable solutions, identifying opportunities for innovation.
  • Embracing change: Being open to and engaging with new ideas and ways of working, adjusting to unfamiliar situations, shifting demands, and changing roles.
  • Using resources effectively: Identifying and making the most productive use of resources, including people, time, information, networks, and budgets.
  • Engaging with the wider context: Enhancing your contribution to the organisation through an understanding of the bigger picture and showing commitment to organisational values.
  • Developing self and others: Showing commitment to own ongoing professional development, supporting and encouraging others to develop their professional knowledge, skills, and behaviours to enable them to reach their full potential.
  • Working together: Working collaboratively with others in order to achieve objectives, recognising and valuing the different contributions people bring to this process.
  • Achieving results: Consistently meeting agreed objectives and success criteria, taking personal responsibility for getting things done.