Marketing and Digital Engagement Director
1 week ago
We are seeking a highly skilled and experienced Marketing and Digital Engagement Manager to join our team at the Scottish SPCA. As a senior member of our marketing and commercial development team, you will be responsible for the oversight and delivery of our marketing activity, ensuring our brand is consistently applied and promoted across all of our campaigns and activity.
Key Responsibilities- Brand Management
- Advise on and support your team to find new and creative ways to bring our brand to life, and develop creative concepts for campaigns.
- Oversee use of our brand guidelines and tone-of-voice guidelines to ensure they are embedded and adhered to by all colleagues.
- Provide colleagues with key messages and core assets to enable them to brand build and ensure all collateral is reviewed and updated on a regular basis to stay on-brand.
- Working with the Head of Marketing and Commercial Development, undertake regular brand tracking activity to measure brand awareness and sentiment and make data-led plans for improvement.
- Work with an external agency to maximise the ROI of our Google Grants activity.
- Lead on the development and delivery of our e-mail marketing activities.
- Develop and oversee a new social media strategy with the support of the Head of Marketing & Commercial Development and other key internal stakeholders.
- Oversee all social media output across our channels, ensuring the approach is consistent, on-brand and content is tailored for specific channels and audiences.
- Stay on top of best-practice and emerging trends across all digital engagement channels, continually improving our output in line with this.
- Identify and develop new ways and platforms to build digital engagement, such as apps and new social media channels.
- Responsible for development and maintenance on both technical and content aspects of our website, ensuring it is user-friendly.
- Effectively line manage the Lead Web Developer, working collaboratively with them to improve existing and implement new functionality.
- Ensure all content on the website is consistent, in line with our brand guidelines and tone-of-voice and maximising the benefits of SEO.
- Working closely with key cross-departmental colleagues, develop and deliver robust annual marketing plans with clearly defined key performance indicators to measure success.
- Lead on the development of multi-channel marketing campaigns and activity.
- Work with marcomms leadership colleagues to provide strategic counsel to colleagues on delivery of all promotional activity.
- Advise and inform on the use of any marketing channels, such as OOH and television.
- Work with marcomms management colleagues on the implementation of a content strategy which is applied across all paid, owned and earned media.
- Oversee the production of all content including copywriting and design for marketing assets.
- Stay on top of best practice in the marketing sector and apply findings to daily work.
- Provide regular, accurate reporting on brand and marketing activity to the Head and Director of the team.
- Build and maintain relationships with suppliers and other partners as required.
- Capitalise on opportunities for volunteers to support our marketing and digital activity.
- Monitor and evaluate all activity, contributing to the monthly team report for departmental and senior leadership.
- Contribute to our GDPR Forum, ensuring our use of data on digital and marketing channels is always compliant.
We are looking for a highly skilled and experienced Marketing and Digital Engagement Manager who has a proven track record in delivering successful marketing campaigns and activities. You will have a strong understanding of digital marketing channels and be able to develop and implement effective strategies to engage with our target audience.
You will have excellent communication and interpersonal skills, with the ability to work effectively with colleagues across the organisation. You will also have a strong attention to detail and be able to manage multiple projects and priorities simultaneously.
What We OfferWe offer a competitive salary and benefits package, as well as the opportunity to work with a dynamic and forward-thinking organisation. You will have the opportunity to work on a wide range of marketing and digital projects, and to develop your skills and expertise in a supportive and collaborative environment.
We are an equal opportunities employer and welcome applications from all qualified candidates. If you are a motivated and experienced marketing professional looking for a new challenge, we would love to hear from you.
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