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Brand and Communications Specialist

1 month ago

London, Greater London, United Kingdom FitFlop Full time
Job Title: Brand and PR Executive

We are seeking a highly skilled Brand and PR Executive to join our Global Brand Team. As a key member of the team, you will be responsible for developing and delivering a proactive PR strategy and activity plan, promoting the brand through all forms of on and off-line media.

Key Responsibilities:
  1. PR Strategy and Planning: Develop and maintain a comprehensive PR calendar to schedule press releases, campaigns, and events, ensuring alignment with broader marketing and business goals.
  2. Media Outreach and Relations: Identify key media audiences and tailor PR strategies to effectively engage with each segment, leveraging existing connections with lifestyle, wellness, style, and fashion media.
  3. Content Creation and Distribution: Research, write, and distribute seasonal, key product, special project, corporate, and trade press releases to targeted media to achieve coverage, and create engaging PR materials such as press kits and media assets.
  4. Agency Management and Budgeting: Manage the approved PR budget and work with PR agency partner(s) to drive PR results to key projects and initiatives.
  5. Reporting and Analysis: Monitor and record press clippings, analyse media coverage, and present PR performance reports to senior leadership on a weekly, monthly, and quarterly basis, evaluating the ROI of PR campaigns by analysing coverage reach, engagement, and impact on brand reputation.
Requirements:
  1. Experience: A background in Fashion PR, ideally holding a similar position with a brand in-house or at an agency, with existing contact database relevant to the brand's requirements.
  2. Skills: Strong experience in developing and implementing PR campaigns in the UK and beyond, with ability to manage, plan, and deliver multi-faceted PR solutions, and excellent writing skills, including the ability to understand and deliver a select number of impactful and engaging stories with relevant meaning to our customers.
  3. Education: Not specified.
Benefits:

We offer a range of benefits, including:

  • Product Allowance (2 free pairs shoes a year and 50% off 20 pairs)
  • Hybrid and flexible working hours
  • Summer Fridays (6 1⁄2 days in July and August on Fridays)
  • 25 days holiday + Bank Holidays
  • WorkPlace Nursery (salary sacrifice scheme to save money on your nursery fees)
  • Wellbeing Program – Retail Trust, Sanctus Coaching and Calm App
  • Career development allowance (Personal allowance to use on career development)
  • Private health care and or dental care (provided by AXA and DenPlan)