Brand and Communications Specialist

4 weeks ago

London, Greater London, United Kingdom FitFlop Full time
Job Description

We are seeking a highly skilled Brand and Communications Specialist to join our team at FitFlop. As a key member of our Global Brand Team, you will be responsible for developing and implementing a proactive PR strategy and activity plan to promote the brand through various media channels.

The successful candidate will have strong connections with key titles across lifestyle, wellness, style, and fashion media, as well as experience working with or managing external agencies. You will partner with other members of the marketing team to deliver best-in-class press tools, guidelines, and strategy to our global teams and distributor partners around the world.

Key Responsibilities:
  1. Develop and maintain a PR calendar to schedule press releases, campaigns, and events.
  2. Identify key media audiences and tailor PR strategies to effectively engage with each segment.
  3. Research, write, and distribute seasonal, key product, special project, corporate, and trade press releases to targeted media to achieve coverage.
  4. Manage the brand's organic seeding program, highlighting relevant individuals and ensuring fulfillment.
  5. Collaborate with the Marketing and Creative teams to ensure PR strategies are aligned with brand messaging and campaigns.
  6. Set clear KPIs for evaluating the success of PR campaigns and initiatives.
  7. Prepare contingency plans for potential PR crises or unforeseen media coverage.
  8. Manage the approved PR budget.
Requirements:
  1. A background in Fashion PR, ideally holding a similar position with a brand in-house or at an agency.
  2. Existing contact database relevant to the brand's requirements.
  3. Experience in developing and implementing PR campaigns in the UK and beyond.
  4. Ability to manage, plan, and deliver multi-faceted PR solutions.
  5. Strong experience in social media and digital PR campaigns.
  6. Strong agency management skills.
  7. Excellent writing skills, including the ability to understand and deliver impactful and engaging stories with relevant meaning to our customers.
  8. Strong time management skills with a proven ability to prioritize and meet deadlines.
What We Offer:

We offer a range of benefits, including a product allowance, hybrid and flexible working hours, summer Fridays, 25 days holiday + Bank Holidays, and a wellbeing program.

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