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Communications and Public Relations Lead
2 months ago
Position Overview
Are you looking for a position where your efforts in media engagement can lead to tangible benefits for the community? While our media team may not be directly involved in patient care, the initiatives we undertake play a crucial role in enhancing and saving lives.
By advocating for blood, organ, stem cell, and tissue donation, you will be inspiring individuals to take extraordinary actions that can give life to others.
If you possess the creativity and news acumen to motivate individuals to join the NHS Organ Donor Register and engage in discussions about organ donation with their loved ones, as well as secure media attention for blood donation efforts, we would like to hear from you. You will also have the opportunity to delve into exciting scientific and medical advancements, promoting how our organization is dedicated to discovering innovative methods to assist patients.
Although we are a multifaceted organization with a significant workforce, if you thrive on the challenge of crafting and executing a coherent media strategy and are passionate about collaborating across various communication platforms, we encourage you to consider this opportunity.
NHS Blood and Transplant is a forward-thinking organization striving to be the leading entity of its kind globally. We are in search of a Communications and Public Relations Lead who is committed to making a positive impact, possesses a discerning eye for quality, and can provide expert guidance on reputational matters while managing complex media inquiries. Your expertise will play a vital role in our organizational success and the lives we positively influence every day.
Key Responsibilities
In this role, you will oversee a media and public relations team tasked with delivering high-quality, evaluated communications aimed at recruiting new donors and highlighting the work of NHSBT, enhancing our visibility, and safeguarding our reputation. Your key responsibilities will include:
- Leading NHSBT media initiatives, which encompass proactive strategies for national and local announcements, outreach to ethnic minority-focused media, consumer media engagement, and exploring new channels to reach a diverse audience, alongside reactive tasks such as call handling, rebuttals, and media monitoring.
- Collaborating with colleagues across the organization to gather stories and information, and working with various communication teams to implement cohesive and effective communication plans.
- Cultivating influential relationships with key journalists while serving as a trusted advisor to the Senior Leadership Team, Executive, and Board on media management.
- Ensuring NHSBT has the necessary case studies, influencers, and connections to attract donors, particularly from ethnic minority backgrounds, supported by effective systems and databases. Utilize audience insights to select the right narratives, channels, and spokespeople to inspire and educate our target audience.
- Assisting the Head of Media & PR in developing and executing NHSBT's comprehensive media and public relations strategy to support the organization's goals and meet the annual performance indicators established in the communication strategy.
You may be required to travel and spend time away from your primary location, which could involve working irregular hours and overnight stays when necessary, with prior notice.
Candidate Profile
Experience and Expertise
- Extensive background in communications management, including press and media relations and the effective use of social media.
- Proven experience in managing communication projects utilizing various techniques and channels, along with the ability to produce comprehensive communication plans.
- Demonstrated experience in handling proactive and reactive media and public relations for marketing campaigns, with a solid understanding of managing national and regional press, radio, online, and broadcast media, including acting as a spokesperson for the organization.
- Knowledge and experience in assessing media and public relations activities, along with a successful track record in developing communication policies and processes or enhancing an organization's media and public relations services.
- Proficiency in Information Technology, particularly with Microsoft Office applications (Word, Excel, and PowerPoint).
Educational Background
- Master’s degree or equivalent professional experience in marketing, communications, or a media-related field.
- Relevant postgraduate degree or professional qualification, or equivalent professional experience.
- Demonstrated commitment to ongoing professional development (CPD).
