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Airport Marketing Professional

2 months ago

Cradley Heath, Sandwell, United Kingdom Redwood Search Full time

About the Opportunity:

Redwood Search is excited to present a unique chance for a motivated individual to join a dynamic organization as a Marketing Executive.

This role is ideal for a driven professional eager to make a significant impact, grow their career, and support a dedicated sales team and diverse customer base.


About the Role:


As a Marketing Executive, you will play a crucial role in driving marketing initiatives across six UK brands within four trading companies.

Collaborating with the General Manager and a global marketing team, your goal will be to boost sales and profit targets through innovative marketing strategies.



  • Develop and deliver comprehensive marketing plans to achieve substantial sales and profit growth.
  • Manage and update six UK websites regularly, optimizing for SEO and maximizing ROI from AdWord spend.
  • Create engaging content, including blogs, social media posts, and marketing materials to enhance customer experiences.
  • Research industrial and commercial sectors to support business development initiatives.
  • Maintain a competitive analysis database to identify market threats and opportunities.
  • Produce new marketing literature and videos, ensuring all business units have the necessary sales tools.
  • Support the sales team with market data, analysis, and on-site customer visits.
  • Oversee external marketing agencies handling Digital, PR, Advertising, Design, and Print.
  • Ensure adherence to global brand guidelines and consistent application of group-wide campaigns.
  • Monitor and report on marketing performance, budgets, and expenditure.

Key Responsibilities:

  • Develop and implement marketing strategies to drive sales and profit growth.
  • Manage and maintain the company's online presence across six UK websites.
  • Create engaging content to enhance customer experiences and drive brand awareness.
  • Conduct market research and analysis to support business development initiatives.
  • Collaborate with the sales team to provide market data and analysis.
  • Oversee external marketing agencies and ensure adherence to global brand guidelines.

Requirements:

  • Proven marketing and sales experience in a relevant marketplace, with at least 2 years of successful marketing experience.
  • Proficiency in Adobe Creative Cloud suite, including video creation/editing.
  • Strong knowledge of MS Office (Excel, Word, Outlook) and CRM tools.
  • Excellent interpersonal, communication, and relationship-building skills.
  • Full clean UK driving license required.

Preferred Qualifications:

  • Relevant marketing or business qualification.