Senior Brand Strategy Consultant

4 weeks ago


London, Greater London, United Kingdom Matthews International Full time

Brand Strategy Consultant

We are seeking a talented Brand Strategy Consultant to enhance our client services division. In this pivotal role, you will be tasked with crafting innovative marketing strategies and brand initiatives across diverse sectors, particularly focusing on Fast-Moving Consumer Goods (FMCG), Financial Services, and Technology.

Collaborating closely with our Creative Director and Design teams, you will leverage your storytelling abilities and analytical skills to extract valuable insights and formulate impactful campaign strategies. This position demands a deep passion for branding and a solid background in Business-to-Business (B2B) communications.

Primary Responsibilities

  • Perform comprehensive research and synthesize findings to provide actionable insights
  • Address brand challenges and devise strategies for brand positioning, portfolio management, and new product development
  • Spearhead the strategic planning of marketing campaigns and communications for clients
  • Transform insights into persuasive briefs and strategic propositions
  • Collaborate with creative teams to ensure effective execution of concepts
  • Engage with global teams to integrate local market insights into strategies
  • Assist in the preparation of new business proposals

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