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Digital Media Specialist
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About the Role
Certain Advantage is seeking a highly skilled Paid Media Executive to join our team. As a Paid Media Executive, you will be responsible for managing and optimizing our paid advertising campaigns across various platforms, including Google Ads, Bing, and Facebook.
Key Responsibilities
- Develop and execute paid advertising strategies to drive conversions and revenue growth
- Manage and optimize Google Ads campaigns, including search, display, video, and discovery ads
- Collaborate with the design team to create visually appealing ad copy and display campaigns
- Analyze campaign performance and provide data-driven insights to inform future marketing strategies
- Ensure all accounts are tracking the correct conversion actions and optimize campaigns accordingly
- Stay up-to-date with the latest industry trends and best practices in paid advertising
Requirements
- Proven experience in paid search and display advertising, with a strong understanding of Google Ads and other paid advertising platforms
- Excellent analytical and problem-solving skills, with the ability to interpret complex data and make informed decisions
- Strong communication and project management skills, with the ability to work effectively with cross-functional teams
- Ability to work in a fast-paced environment and prioritize multiple tasks and deadlines
- Strong attention to detail and organizational skills, with the ability to maintain accurate records and reports
What We Offer
- Competitive salary and bonus structure
- 25 days holiday + bank holidays
- Staff wellness perks and private healthcare
- Hybrid working arrangement, with 3 days office-based
Certain Advantage is an equal opportunities employer and welcomes applications from diverse candidates. If you are a motivated and experienced Paid Media Executive looking for a new challenge, please submit your application, including your latest CV and a cover letter outlining your experience and qualifications for the role.