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Product Marketing Manager

2 months ago

Nottingham, Nottingham, United Kingdom Digital Waffle Full time

About Digital Waffle

Digital Waffle is a leading Business Communications Software company that is on the hunt for a Product Marketing Manager to join their ever-expanding team.

Job Summary

We are seeking a highly skilled Product Marketing Manager to spearhead all marketing efforts for our SaaS product. The right candidate will have a deep understanding of target audiences and will have perfect communication skills, able to explain how our product helps to solve customer problems.

Key Responsibilities

  • Develop and execute a comprehensive marketing strategy to drive product adoption and revenue growth
  • Collaborate with the product and professional services team to produce effective marketing materials and campaigns
  • Conduct market research and analysis to identify trends and opportunities
  • Lead the development of product messaging and positioning
  • Manage and optimize marketing budgets and resources
  • Measure and report on marketing performance and ROI

Requirements

  • At least five years of experience in a similar role
  • SaaS experience
  • Strong presenting and communication skills
  • Data-minded with the ability to convert prospects into paying customers through marketing-focused communications
  • Happy to lead on all product marketing collateral
  • Capable of educating varying departments on product messaging in order to keep consistency
  • Able to craft the company's product storytelling and voice
  • Deep understanding of market trends and product lifecycles
  • An understanding of the ways to develop strategic product marketing campaigns
  • Confident across the full marketing mix including Content, Social, PPC, Email Marketing, and SEO

What We Offer

Digital Waffle offers a range of benefits to its employees, including private health and dental care, an annual bonus, and a birthday off work. We also offer Christmas vouchers and other perks.