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Marketing Campaign Specialist
2 months ago
As a Marketing Campaign Specialist, you will be instrumental in the success of our marketing initiatives at Buzz Bingo. This role involves a hybrid working model, allowing you to contribute effectively while enjoying flexibility.
Key Responsibilities
- Assessing incoming project briefs from various stakeholders to ensure comprehensive understanding of campaign objectives.
- Prioritizing project briefs to guarantee that high-impact campaigns receive optimal promotional exposure across our marketing platforms.
- Collaborating on copy development to support campaigns, ensuring clarity and alignment with our brand's voice.
- Coordinating design briefs for marketing materials that emphasize key messages and maintain brand consistency.
- Working closely with our marketing agency for the production and distribution of physical marketing assets, including budget oversight.
- Engaging with the CMS team to ensure proper promotion of campaigns on relevant site pages.
- Collaborating with CRM teams to accurately represent campaigns in customer communication strategies.
- Implementing quality assurance processes to verify that all campaign information and materials are accurate and compliant.
- Participating in interdepartmental meetings to explore collaborative opportunities for campaign support.
- Effectively communicating upcoming campaign strategies to stakeholders, particularly the Customer Service and Social Media teams.
- Evaluating completed campaigns, summarizing outcomes, and presenting findings to stakeholders.
- Encouraging a test-and-learn culture within campaigns and contributing innovative ideas for enhancements.
- Assisting the broader Retention Team with administrative tasks, shared on a rotational basis.
Qualifications
- Proven experience in supporting marketing through owned channels, including digital content and point-of-sale materials.
- Familiarity with processes for delivering marketing from initial brief to post-campaign analysis.
- Understanding of messaging hierarchy to prioritize key communications effectively.
- Experience in brand creative, ensuring campaigns are engaging while adhering to brand guidelines.
- Strong writing skills with a focus on clarity and accuracy in grammar and spelling.
- Ability to present campaign metrics and results to stakeholders, offering insights for future enhancements.
- Excellent communication skills across all levels of the organization.
- Highly organized with the capability to manage multiple priorities and deadlines.
- Adept at thriving in a fast-paced marketing environment and adapting to changes.
Benefits
- Generous annual leave policy.
- Options for additional leave purchases.
- Annual bonus program.
- Access to a comprehensive wellbeing app for physical and mental health support.
- Online financial advisory services for personal finance management.
- Opportunities for professional development through apprenticeships and digital learning platforms.
- Life assurance and company pension plans.
If you possess a strong passion for marketing and campaign management, we welcome your interest in this rewarding opportunity.