Digital Marketing Campaign Specialist

2 months ago


Nottingham, Nottingham, United Kingdom UNiDAYS Full time

About UNiDAYS

UNiDAYS is the world's largest Student Affinity Network, connecting top global brands with tomorrow's talent. We are dedicated to empowering students and recent graduates through exclusive offers, experiences, and career opportunities.

The Role: Campaign Delivery Executive

We are expanding our international presence and seeking a driven individual to contribute to our marketing efforts. As part of the Marketing team, you will be responsible for executing campaigns across various digital channels for both marketing and paid partner initiatives.

Your Responsibilities:

  • Campaign Planning & Setup
    • Align campaigns with commercial objectives, budgets, and target audiences.
    • Ensure design and copy assets are relevant and locally adapted.
    • Coordinate with teams to avoid conflicts on inventory and calendars.
    • Guarantee a seamless customer journey.
    • Implement tracking parameters for reporting.
  • Campaign Execution & Optimization
    • Launch campaigns across various platforms.
    • Optimize campaign performance and conversion rates.
    • Conduct A/B tests for continuous improvement.
    • Monitor site performance daily.
  • Reporting & Analysis
    • Develop campaign performance reports with actionable recommendations.
    • Interpret data to identify trends and opportunities.
  • Best Practices & Continuous Improvement
    • Stay updated on digital marketing trends.
    • Contribute to internal best practices development.
    • Collaborate with teams to drive continuous improvement.

Requirements:

  • Experience executing campaigns in a CRM or digital marketing environment.
  • Proven experience with A/B testing and data analysis.
  • Familiarity with CRM and paid social strategies.
  • Strong project and time management skills.
  • Ability to spot trends in data and derive meaningful insights.


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