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Performance Marketing Specialist
2 months ago
Kinvr Digital is seeking a highly skilled Performance Marketing Executive to join our team and drive the success of our Google PPC Ads. As a key member of our marketing team, you will be responsible for managing and optimizing our Google Ads campaigns across the UK and Europe.
Key Responsibilities- Manage and optimize Google Ads campaigns in 6 countries, including branded and non-branded campaigns.
- Oversee Google Shopping Ads, ensuring product feeds are always up-to-date and optimized for conversions.
- Analyze campaign performance data to identify trends and make recommendations for improvement.
- Manage advertising budgets to maximize ROI and grow our presence in new markets.
- Collaborate with the Web and Marketing teams to create effective ad copy and targeted messaging.
- Conduct market research to stay ahead of industry trends.
- Work closely with the Web, Sales, and Amazon teams to align advertising with sales goals.
- Bachelor's degree (2:1 or higher) in marketing, business, or related field.
- Fluent in at least one European language (French, Spanish, Dutch, German, or Italian preferred).
- 2+ years of experience in performance marketing, with a strong focus on Google Ads.
- Knowledge of digital marketing tools (e.g., GA/GA4, Adobe, GTM).
- Understanding of digital marketing channels, algorithms, and attribution.
- Social media advertising experience (TikTok and Meta) is a plus.
- Strong analytical and data-driven decision-making skills.
- Creative and innovative thinker.
- 20 days annual leave plus your birthday and bank holidays.
- Stakeholder pension scheme.
- Career development opportunities.
- Flexible working options.
- Time off/lieu credit system.
- Friends and family discount scheme.
- Free on-site parking.
- Well-being program and counselling service.
- On-site gym and ping pong facilities.
- Monthly staff lunches, free snacks, fruit, and beverages.
