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Marketing Director

2 months ago

Hessle and Hill Top, United Kingdom Ideal Heating Full time
{"h1": "Marketing Manager - Specification", "p": "At Ideal Heating, we are seeking a highly motivated and experienced Marketing Manager to join our growing Marketing team. As a key member of our team, you will be responsible for leading the domestic marketing team to elevate support for the specification side of the business.

Your primary objective will be to execute marketing plans as outlined in the marketing strategy and support the Head of Marketing in key projects and campaigns.

Key Responsibilities:

* Develop and implement a comprehensive and proactive marketing and communications program to enhance the Ideal Heating brand and position to increase sales.
* Construct a fully integrated marketing campaign plan for the brands, taking into account key messaging, product launches, and important campaigns for both installer and consumer across our one-off, social housing, and new build channels.
* Liaise with the digital and creative teams to ensure that campaigns briefs are understood and that key messaging and timelines are relayed.
* Be the project lead on key campaigns within the brand.
* Work alongside the digital team to ensure that messaging and imagery for the brand is consistent across all digital channels.
* Create all content for internal comms for important marketing messaging.
* Develop and implement an aggressive national and local marketing plan to increase awareness through various marketing channels and activities.
* Implement and deliver regional marketing initiatives, supporting large installation customers.
* Develop ideas and marketing opportunities to obtain extensive brand awareness.
* Work closely with all areas of the business, including the digital team, sales, product management, to ensure initiatives are supported, communicated, and aligned.
* Protect and champion the brands to ensure articulation and consistent communication of image, brand, and position internally and externally.
* Manage content creation, which includes messaging for blogs, emails, and social media.
* Work with the team to create a yearly structured plan of content that combines subjects to include seasonality, planned events, and product launches.

Requirements:

* A degree in business, marketing, or a related field with a minimum of five years of professional working experience, preferably within B2B and B2C businesses.
* Management experience is essential.
* Experience of working within a fast-paced, results-oriented business.
* An enthusiastic, motivated, detail-oriented manner, a self-starter, and able to demonstrate initiative.
* A strong understanding of the current marketing landscape and the importance of comprehensive marketing strategies.
* A demonstrated ability to produce outstanding writing and communication skills with the ability to write in numerous styles, including news, feature, and promotional materials.
* A team player able to work constructively and positively in supporting colleagues and all aspects of brand development and success.
* Exceptional project management skills with the ability to manage people and projects effectively, delegate responsibility, and provide follow-through on multiple projects.
* The ability to strategize, anticipate problems, and identify opportunities to build and protect the brands.
* Proficient computer skills, including experience with MS Office products, SAP/CRM, or similar systems.

Ideal candidates should hold a full driving license and have experience of working with a national sales team.

At Ideal Heating, we value Integrity, Excellence, Learning, Collective Efficiency, Innovation, Business Development, and Enjoyment. We are an equal opportunities employer and welcome applications from all qualified candidates."