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Conversion Optimization Manager
2 months ago
About the Role
Humankind Global Recruitment is seeking a highly skilled Conversion Optimization Manager to join our team. As a key member of our marketing department, you will play a crucial role in driving business growth through data-driven marketing strategies.
Key Responsibilities
- Develop and implement conversion optimization strategies to improve customer engagement and conversion rates.
- Lead the design and implementation of A/B and multivariate testing, new landing page builds, and conversion journeys.
- Analyze customer behaviors, conversion metrics, and KPIs to identify areas for improvement and develop data-driven recommendations.
- Collaborate with cross-functional teams to design and implement marketing campaigns that drive business outcomes.
- Stay up-to-date with industry trends and best practices in conversion optimization and digital marketing.
- Develop and maintain executive-level reports to communicate complex analytical findings to stakeholders.
Requirements
- 5+ years of experience in CRO and/or digital marketing, with a strong focus on performance marketing.
- Proven track record of ideating, implementing, and scaling CRO or digital growth programs.
- Strong analytical and problem-solving skills, with the ability to interpret and present data in a clear and concise manner.
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
- Ability to manage and prioritize multiple marketing projects simultaneously.
- Hybrid working model (2 days a week in office).
- Must be able to travel internationally as required (10% or less).
