Executive Head of Marketing

2 days ago

Crawley, West Sussex, United Kingdom Welland Medical Ltd Full time
Marketing Executive

Welland Medical Ltd is a leading global medical device manufacturer, dedicated to creating innovative products that enhance the lives of people living with a stoma. We're committed to investing in our people, fostering a collaborative culture, and driving business growth through effective marketing strategies.

About the Role

We're seeking a talented Marketing Executive to join our Marketing Communications team. As a key member of the team, you'll play a crucial role in supporting the development of various communication initiatives, including events, content marketing, digital campaigns, branding, and marketing strategies.

Key Responsibilities
  • Enhance our brand presence through social networks, media, blogs, and newsletters, ensuring all activities align with brand guidelines.
  • Create and publish engaging and relevant content, including social media posts, blog articles, tweets, and interactive online messaging.
  • Maintain and update the external website as needed and generate reports as required.
  • Collaborate with the marketing team and third-party agencies to design and produce campaign materials tailored for online audiences.
  • Assist in the pre-promotion of tradeshows, exhibitions, seminars, and other events.
  • Develop and update newsletters for existing clients, working closely with the sales and consultancy teams to gather, organize, and publish content.
  • Partner with the Sales and Marketing teams to collect success stories and case studies.
  • Work closely with the Marketing team to achieve company goals and KPIs.
  • Ensure adherence to all regulations and specifications within the medical device industry.
Requirements
  • Degree in Marketing, Digital Marketing, Business Studies, or a related field.
  • Proven track record in managing marketing campaigns and communication activities, with knowledge of both print and digital marketing.
  • Familiarity with creating website content and understanding of SEO principles is preferred.
  • Experience with Adobe software (InDesign, Photoshop) is an advantage but not essential.
  • Ideally experienced in online analytics and SEO.
  • Strong eye for detail and high-quality standards.
  • Excellent writing skills, particularly for digital channels, with the ability to communicate confidently and effectively.
What We Offer
  • Contributory Pension Scheme
  • Medical Cash Back Plan
  • Life Assurance (4 x Annual Gross)
  • Cycle to Work Scheme
  • Employee Referral Scheme
  • Discounts on Selected Products and Services
  • Employee Assistance Programme – Health and Wellbeing
  • Annual Leaves - 25 Days Per Year Rising to 27 Days After 5 Years Service In Addition to Bank Holidays and An Extra Company Day

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