Channel Partner Marketing Lead
3 weeks ago
Channel Partner Marketing Lead
Experis is collaborating with a prominent organization seeking to appoint a Channel Partner Marketing Lead. This role is pivotal in steering the formulation of a robust channel marketing framework.
Your primary responsibility will be to ensure that the organization's offerings are effectively distributed through its network of channel partners and distributors while safeguarding the integrity of the data supply chain.
Core Responsibilities:
- Craft a detailed marketing strategy for the global partner network, emphasizing customer acquisition, engagement, retention, and expansion.
- Advocate for marketing initiatives within the partner ecosystem.
- Manage the simultaneous execution of various projects.
- Adhere to stringent timelines across diverse geographic regions and industry sectors.
- Direct the Channel Partner Marketing Strategy for the organization.
- Design and implement a partner marketing approach aimed at driving pipeline sales growth in alignment with ROI objectives.
- Establish goals that resonate with broader marketing ambitions.
- Continuously refine the partner marketing strategy and annual marketing plan to align with organizational objectives, ensuring partners are well-informed.
- Develop tailored marketing strategies for each partner.
- Monitor and assess key performance indicators and return on investment.
- Collaborate with the channel marketing agency to create a quarterly integrated acquisition and retention campaign program.
- Work alongside colleagues to produce co-branded marketing materials for partner utilization in product promotion.
- Generate customized sales enablement resources for products and solutions.
Essential Experience:
- Ability to foster relationships with complex partners across various tiers.
- Expertise in strategizing and executing multi-channel marketing initiatives.
- Exceptional project management skills.
- Proficient in developing programs and communications tailored for partners.
- Skilled in managing a diverse range of partners to create marketing initiatives that align with their goals.
- Experience in collaborating with cross-functional teams.
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