Marketing Manager

7 days ago


Liverpool, Liverpool, United Kingdom Love2shop Full time
About the Role

We're seeking a talented Consumer Marketing Manager to join our team at Love2shop. As a key member of our Consumer Marketing team, you'll play a vital role in developing our Salesforce org and driving commercial growth for our B2C brands.

Key Responsibilities
  • Collaborate with the Head of Consumer Marketing to produce and deliver integrated marketing plans that drive customer acquisition, retention, and lifetime value.
  • Develop and execute customer email communications, SMS, direct mail, and other integrated customer communications campaigns that meet business performance objectives.
  • Work with the wider Consumer Marketing team to own and execute the day-to-day marketing communications plan for all PayPoint Group brands.
  • Develop and implement best practices for content, subject lines, timing, frequency, and format in consideration of customer lifecycle.
  • Approve all direct-to-customer marketing communication content, creative, and message to ensure they are motivating to customers and drive purchase.
  • Measure and report on revenue and engagement, making suggestions for improvement to ensure campaigns are cost-effective and align to commercial business KPIs.
Requirements
  • Relevant degree or marketing/direct marketing qualification.
  • Experience in marketing communications, ideally 3 years.
  • Excellent planning, project management, organizational skills, time management, and ability to prioritize workload.
  • Copywriting and proofreading skills, with excellent attention to detail.
  • Proficient in use of Microsoft Office Suite and Social Media platforms.
  • Working knowledge of key ESPs to build electronic marketing communications.
What We Offer
  • 25 days' holiday + bank holidays.
  • Company pension scheme.
  • UK health care cover.
  • Discounts with multiple retailers.
  • Fabulous kitchen space with free tea and coffee.
  • Family-friendly leave.
  • Community volunteering policy.

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